Brown Knight & Truscott Blog

Fine Wines & Spirits

Written by Wendy Barton | Nov 26, 2020 9:07:22 AM

 

The Harrods motto is based on 'anything is possible'; and the Harrods marketing team embodies this by combining brilliant customer insight, with the latest trends, working across a team of internal and external partners to deliver world-class integrated marketing campaigns via compelling, consistent and connected messages.

The team is dedicated to providing future and current customers with dynamic and sensational marketing campaigns; their mission to make customers all over the world aware that Harrods is a leader and authority in luxury retail. 

 

 

We have worked with Harrods for 12 years, producing their creative and marketing collateral and publications for their discerning audience.

We work closely with their marketing team to create their range of Multibrand Brochures.  Our print experts provide advice on formats, materials and techniques to meet the brands image and budgets.

 

Solution

A5 Booklet consisting of Cover and Text.  High quality 4 colour reproduction on a smooth velvety surface using an FSC certified paper to maintain their sustainability objectives.  Clear imagery with an overall matt coating and gold foiling create bold accents to headings and quotes on each page.  

Mailed individually to targeted consumers within a C5 high white, gold foiled, personalised branded envelope.

 

Result

Harrods and its marketing team were delighted with the outcome

We have developed a proven and strong ongoing partnership, conveying a positive position to meet deadlines, and continually remain innovative towards their branding.

 

Links

Read more on how BKT can help you with your next print and/or fulfillment campaign or contact our client services team for more information