In today’s fast-paced world, the packaging industry is constantly evolving. With consumer expectations rising and new technologies emerging, staying ahead of the curve is more important than ever.
As a printed packaging company, it’s crucial to understand the latest trends shaping the market and how you can overcome the challenges they bring.
At BLP, a leading printed packaging specialist located in Newcastle, we understand that your packaging is not just a container—it's an essential element of your brand's identity and a critical factor in your product's success.
While your packaging design might look stunning on paper, the reality of how it translates into a physical product can be quite different. This is why requesting prototypes is not just a step in the process; it's a vital part of ensuring that your packaging meets both your expectations and those of your customers.
Looking to enhance customer response rates for your direct mail campaigns? Here are some simple yet effective methods to consider. Give them a try and share your results with us!
Remember, the goal of your direct mail campaign is to drive action and persuade people to embrace your product or service. This isn't about sending love letters!
All ImaAll Images produced by BKT
In the digital age, incorporating innovative techniques to captivate consumers is vital for businesses.
One emerging trend is the use of AI images within printed packaging. By leveraging artificial intelligence, companies can elevate their packaging designs, generate creative ideas, and create impactful customer experiences.
In today’s digital age, social media plays a crucial role in influencing consumers' purchasing decisions.
If you're concerned about the impact of direct mail marketing on the environment, you might be wondering how you can reduce your carbon footprint.
Direct mail marketing relies heavily on paper, which can be harmful to the environment. Additionally, plastic envelopes that are not biodegradable can also cause environmental harm.
The word sustainability is currently a predominant topic of conversation throughout the packaging industry with the EU's Green Deal at the top of the list. Let's explore what the Green Deal is, and how it could impact your company.
When it comes to saving the planet, small changes can make a big impact. Even small actions taken by individuals and businesses can collectively make a significant difference in reducing our impact on the environment.
