Brown Knight & Truscott Blog

Veganism is no longer a niche lifestyle choice; it is a powerful and rapidly expanding movement that is reshaping consumer expectations across multiple industries. As more people align their purchasing decisions with ethical, environmental and health considerations, the global vegan market continues to experience remarkable growth. From the food we eat and the cosmetics we apply, through to the clothes we wear, consumers are actively seeking brands that reflect their values - and they are rewarding those that do.

In today’s fast-paced world, the packaging industry is constantly evolving. With consumer expectations rising and new technologies emerging, staying ahead of the curve is more important than ever.

As a printed packaging company, it’s crucial to understand the latest trends shaping the market and how you can overcome the challenges they bring.

At BLP, a leading printed packaging specialist located in Newcastle, we understand that your packaging is not just a container—it's an essential element of your brand's identity and a critical factor in your product's success.

While your packaging design might look stunning on paper, the reality of how it translates into a physical product can be quite different. This is why requesting prototypes is not just a step in the process; it's a vital part of ensuring that your packaging meets both your expectations and those of your customers.

In today's competitive market, first impressions matter more than ever.

One of the most crucial aspects of creating that lasting first impression is your product's packaging.

At blp (Northern) Ltd, we understand the significance of packaging and its impact on your brand. Here's why partnering with us is the smartest choice you can make for your business.

Looking to enhance customer response rates for your direct mail campaigns?  Here are some simple yet effective methods to consider.  Give them a try and share your results with us!

All ImaAll Images produced by BKT

In the digital age, incorporating innovative techniques to captivate consumers is vital for businesses.

One emerging trend is the use of AI images within printed packaging.  By leveraging artificial intelligence, companies can elevate their packaging designs, generate creative ideas, and create impactful customer experiences.

In today’s digital age, social media plays a crucial role in influencing consumers' purchasing decisions.

The word sustainability is currently a predominant topic of conversation throughout the packaging industry with the EU's Green Deal at the top of the list.  Let's explore what the Green Deal is, and how it could impact your company.