How To Make Your Mail Environmentally Friendly

When it comes to saving the planet, small changes can make a big impact.  Even small actions taken by individuals and businesses can collectively make a significant difference in reducing our impact on the environment.

For example, individuals can make small changes in their daily lives such as reducing their energy consumption, choosing eco-friendly products, and reducing waste by recycling or composting. Businesses can also make small changes such as reducing paper use, using energy-efficient appliances and lighting, and implementing sustainable business practices.

There is a common misconception that direct mail campaigns are not environmentally friendly.

However, with the use of sustainable materials and eco-friendly practices, direct mail can be a highly effective marketing strategy while also being environmentally responsible.

For example, using recycled paper, soy-based inks, and minimising waste can significantly reduce the environmental impact of your direct mail campaign.

Additionally, targeting your mailing list to reach only those who are likely to be interested in your product or service can also reduce the overall volume of mailings, further reducing waste and environmental impact.

It's also important to note that direct mail can be a more sustainable option than other forms of advertising, such as digital advertising, which can have a significant carbon footprint due to the energy consumption required to power servers and data centers.

By implementing environmentally friendly practices and choosing sustainable materials, direct mail campaigns can be an effective marketing tool that minimises harm to the environment.

Working With Sustainable Paper Sources

When considering whether the paper for your direct mail campaign has been sustainably sourced, it's important to look for certifications such as the Forest Stewardship Council (FSC) or the Programme for the Endorsement of Forest Certification (PEFC). These certifications ensure that the paper has been sourced from responsibly managed forests, which means that the forests are being managed in a way that protects biodiversity, ensures long-term forest health, and benefits local communities.

Another way to ensure that the paper for your direct mail campaign has been sustainably sourced is to look for paper made from post-consumer waste. This means that the paper has been made from recycled materials, which reduces the need for virgin wood pulp and helps to reduce the overall environmental impact of your campaign.

When selecting paper for your direct mail campaign, it's important to consider the environmental impact of the entire paper supply chain, from the sourcing of the raw materials to the manufacturing process to the disposal of the paper after use.

 Our Advisors Are Here To Help You

Get in contact with BKT to find out how we can help you to Make Your Mail Environmentally Friendly.  

Our friendly team are available to discuss your ideas and concepts - Contact Us