Over the past 12 months you have probably come into contact with some form of ecommerce packaging.
You may have received an order from an online shop in the last week, or highly likely that you have received a delivery on the same day as you are reading this.
Worldwide ecommerce sales have increased considerably with 51% of consumers preferring to shop online and with 80% having made an online purchase within the last 30 days.
With around 90% of ecommerce orders being shipped in corrugated boxes that's a lot of packaging being sent via postal and courier services.
Successful creativity during the production of your packaging can have a huge impact on your business success. It can help to minimise the volume or returns and foster customer loyalty.
So whilst packaging needs to fulfill it's primary task, getting your products to your customers safely and as cost effectively as possible, there are a number of additional benefits that can be leveraged.
People will generally form a first impression of something or someone with 7 seconds. The same will happen with the ecommerce packages that you send to your clients.
So what is the first physical interaction that a potential consumer will have with your business?
Clever branding, personalisation and more can make your customers feel valued and add to the sense of excitement. Unboxing experiences have increased on platforms such as YouTube for this very reason.
Your ecommerce packaging should be an extension of your brand and play a key role in conveying what your business and products are about and how they can make their customers feel.
Studies have shown that nearly as many people think the packaging itself is as important as the brand that they purchase from.
A good example would be Apple. All of their products, from iPods to their high-end Mac Books, are effectively luxury, high-end products. If you have purchased one of their devices, you will know that the packaging is of equal quality, being sturdy, aesthetically pleasing and very tactile.
If your competitors are using standard 'off-the-shelf' unbranded boxes then be different and position yourself where you wish to be in your marketplace.
Develop your brand and add value to your products. Boxes can be luxury, premium and maybe eco-friendly and sustainable.
Make sure your business stands out and doesn't blend into the crowd.
There is a strong argument for considering custom ecommerce packaging. Custom shipping tends to be cheaper to send, will protect the contents eliminating movement during transit, and will be better for the environment through using less material.
It also gives you the chance to drive loyalty, increase visibility of your brand and generally delight your customers.
BKT can help you develop your packaging from concept to final product - for help and advice contact our client services team.