Brown Knight & Truscott Blog

Printed Sleeves for Packaging

Written by Wendy Barton | Jan 6, 2022 4:05:24 PM

 

Printed cardboard sleeves or belly bands can provide your packaging with increased flexibility, whilst capturing consumer attention and driving sales too.


With bright, bold colours – as well as your branding – printed sleeves can allow you to consolidate your packaging boxes (reducing costs) and differentiate between varying ranges packaged in the same outer cartons. They are also ideal for short lived promotions, seasonal information, and special offers.

Flexibility provided by cardboard sleeves

Cardboard sleeves provide your business with a great deal of flexibility too.  Firstly, they can help with rationalising / consolidating your packaging inventory.

Rather than having a wide variation of printed packaging to cover all of your different products, it is possible to package multiple products within a streamlined range of boxes. The sleeves effectively allow for the specific items / ranges to then be identified.

This simplification of your packaging inventory can significantly reduce costs through economies of scale, as well as simplifying processes for your manufacturing and packing teams.

Similarly, sleeves can be used for adding extra information to existing packs. This could, for example, include details of seasonal promotions, competitions, product updates and special offers etc.

 

Paper packaging sleeves can be wrapped directly around an object - like a soap bar or a pair of socks

 

Key Benefits of cardboard sleeves at a glance

  • Add specific range / product info to a generic shipping box
  • Also perfect for adding seasonal info / promos to existing packs
  • Bright colours matched to your brand grab attention and improve appearance
  • Low cost method for enhancing your packaging
  • Can help to secure lids during transit or display in retail stores
  • Manufactured to bespoke sizes to fit your product / existing packaging
  • Fully recyclable and environmentally friendly
  • Can help with rationalisation / consolidation projects

Full Sleeve or BellyBand?

Use a full sleeve to cover the entire face of your packaging or alternatively use as a belly band to enhance your box and detail it's contents

Get advice from a packaging specialist

Please get in touch for a personalised chat and advice on how to maximise your printing budget.

 

It's more Than Just A Cardboard Box