Intrigue, anticipation, elation, excitement and surprise are all part of the thrill of getting a subscription box delivered to your door. The arrival of a subscription box is a special occasion, just like receiving and unwrapping gifts on your birthday.
Brands are increasingly relying on the subscription box model to ensure regular sales while keeping Customer Acquisition Costs (CACs) in check.
The satisfaction consumers get from a subscription box is often not directly associated with the actual products inside. It’s the culmination of the products, the experience and unique value propositions that make subscription boxes distinct from other consumer goods.
The material you select for your boxes will have a key role to play in the joy your subscribers perceive, upon receiving them.
Yes, cardboard boxes are the standard. However, B-flute and E-flute thicknesses are recommended as they keep shipments protected during transit.
Additional applications such as matt or gloss lamination will add a tactile finish alongside protecting your box against scratches, scuffs and moisture.
The size of your subscription box will play a major role in it's success.
Key factors to look at are the vital dimensions of the box in terms of length, width and height.
Your primary objective is to ensure that items in the box reach your subscribers safely, intact and fit snugly.
The more attractive your subscription box looks from the outside, the more effective it serves as a marketing tool on its own.
A simple yet catchy design will easily draw the attention of onlookers. You can emulate this design philosophy while experimenting with colours, fonts and graphics.
Strategically place your USP of your product/brand on your subscription box for an effective marketing approach.
Photo Credits: Birch Box | Graze | Harry's | Glossy Box
A key aspect would be to pack all your items securely so that they reach end customers safely but also give a satisfying unboxing experience .
Further, when you have subscription boxes whose items vary each time it is useful to include a printed leaflet specifying the contents of the box.
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Ensure your boxes reach your end subscribers safely. Consider the material that your boxes are produced from, mode of transportation, distance your boxes will need to travel to their recipient and postage/courier costs - these are important factors.
In essence, the fact that you've put in the effort to pack your subscription box in the best possible way for your recipient should be apparent to them once they open the box.
If you are unsure of where or how to start producing your Subscription Box then seek the advice of our client services team who can determine the best materials, packing and delivery for your brand and products - contact us.