Many consumers await the holiday season to seek out new products that will revitalise them and move forwards to the new year with vigour and enthusiasm.
Companies sense this mood and find it an excellent opportunity to launch new brands, this is where the packaging industry benefits from the festive mood of the people.
Colours are powerful elements in any design and will play a key role to create the ultimate packaging design.
Colours evoke emotions and feelings that entice the consumer to look, feel and buy products. However there are more aspects to consider than colours alone.
Which Colours Are On-trend For Holiday Packaging?
1. Green
'Going Green' is a great selling point for businesses when talking about environmental protection and our planet.
However, green can also be used to express peace and harmony.
2. Black & Gold
Black is regularly seen in the packaging design with hints of gold as an accompaniment to add opulence and sophistication of products.
3. Metallics
Metallic colours are a great favourite for designers during the holiday season for simple use across many sectors from cars to cosmetics projecting luxury and high quality.
4. Red
If you want your design to be powerful, then add red.
A strong and vigorous colour to invoke action, love and excitement.
Make An Impression
Designers want to create packaging that are a decoration piece in their own right, attracting consumers and increasing sales.
One way to make a strong first impression with your holiday packaging is to keep it simple. Try choosing just one or two colors with a plain background. Making your design clear and simple makes it easier for potential customers to take in everything in a glance, which is important in an age where typically customers look at products for seconds in person, and online, even less. Simplicity can create a bold and striking look that still evokes the feeling of the season.
Alternatively, go bold using solid strong colours, like the ones mentioned above. The choice is yours so have fun with your holiday packaging, but make sure that it still fits with your general branding. If the customer can’t tell from the holiday package that this is your brand then you may have strayed too far from your marketing.
Whether it’s keeping a strong colour, logo, simple font, or similar content on the package, it’s important to ensure that the holiday fun hasn’t stopped your packaging from being recognisable.
While colour is certainly an important factor in total product design, at BKT, we believe compelling packaging stimulates the consumer’s five senses. We help our clients maximise on this by creating customised printing and colour packaging solutions that reflect on the overall customer experience.
For more information or assistance, contact us today.
Preparing Your Packaging For Christmas
