Veganism is no longer a niche lifestyle choice; it is a powerful and rapidly expanding movement that is reshaping consumer expectations across multiple industries. As more people align their purchasing decisions with ethical, environmental and health considerations, the global vegan market continues to experience remarkable growth. From the food we eat and the cosmetics we apply, through to the clothes we wear, consumers are actively seeking brands that reflect their values - and they are rewarding those that do.
In today’s fast-paced world, the packaging industry is constantly evolving. With consumer expectations rising and new technologies emerging, staying ahead of the curve is more important than ever.
As a printed packaging company, it’s crucial to understand the latest trends shaping the market and how you can overcome the challenges they bring.
At BLP, a leading printed packaging specialist located in Newcastle, we understand that your packaging is not just a container—it's an essential element of your brand's identity and a critical factor in your product's success.
While your packaging design might look stunning on paper, the reality of how it translates into a physical product can be quite different. This is why requesting prototypes is not just a step in the process; it's a vital part of ensuring that your packaging meets both your expectations and those of your customers.
In today's competitive market, first impressions matter more than ever.
One of the most crucial aspects of creating that lasting first impression is your product's packaging.
At blp (Northern) Ltd, we understand the significance of packaging and its impact on your brand. Here's why partnering with us is the smartest choice you can make for your business.
Innovate your packaging to become more cost-effective, and thereby more attractive to retailers and consumers.
Transporting products within their own packages reduces and eliminates repacking, therefore material, weight, shipping and other costs are reduced.
Packaging is a key part of a good shipping strategy but if you choose the wrong supplies then you’ll pay for it in product damages, wasted materials and more importantly, a loss of business.
However, choose the right materials and you’ll not only protect your products but also save on shipping charges and definitely impress your customers.
For brick-and-mortar businesses, packaging design is crucial, since it’s what will shape a prospective customer’s initial interaction with your product. People who will see and learn about your product for the first time will form their first impression based on how your packaging looks and your packaging design is as essential as the product itself.
Corrugated carton can withstand long shipping times making it top of the list when it comes to packaging solutions.
As many businesses have moved online, more and more companies are using email to market their goods and services. While this can be an effective way to engage with loyal customers, the sheer volume of emails that the average person receives guarantees that many of them will be deleted without ever being opened.
At the same time our email inboxes are overflowing, our physical mailboxes are looking emptier. That means that a well-designed direct mail piece may attract more attention than an email. This is particularly true with new customers who aren't familiar with your company and have little reason to open your emails.