Looking to enhance customer response rates for your direct mail campaigns? Here are some simple yet effective methods to consider. Give them a try and share your results with us!
Remember, the goal of your direct mail campaign is to drive action and persuade people to embrace your product or service. This isn't about sending love letters!
Direct mail is one of the traditional marketing efforts that still provides businesses with a certain level of success.
A business creates a mailer, chooses a geographical area to target, and then mails out the marketing materials.
One of the biggest transformations in 2019 was a state-of-the-art technology department on the Fifth floor of Harrods complete with areas for experiential masterclasses and now entitles the company to the distinction of having one of the largest electronics departments in the UK.
The 11-room 30,000 sq-ft space connects five dedicated zones for vision, computing, audio, imaging and connectivity.
SoPost provides state-of-the-art online product sampling campaigns for leading beauty and CPG brands, with a focus on consumer product-relevance, data and analytics.
Over 90% of consumers now prefer to receive their online shopping deliveries to their residential address and this is probably no surprise.
Living through a pandemic people have been spending more time at home than ever before in our history.
There has been considerable volatility in the paper and packaging industry over the last 12 months and this has affected the pricing and availability of most products.
Due to several factors, raw material prices are increasing globally. Ultimately, this means the unit cost of many products are increasing, including print and packaging. Whilst it might seem like your costs have to go up, you can attempt to mitigate the current pressures.
We have many years experience supporting a wide number of charities and have an in-depth understanding of the sector and types of communications which are sent out on a daily basis to help support all the initiatives and causes happening.
Charities play an essential role in delivering support and services to those who are most in need. As the sector fights to optimise funds and retain donors, how can charities ensure that their brand can make an impact and invoke action?