Packaging is a way to market your small business, impress customers and set the tone for your products, services and quality.
If you're just starting up or operating on a tight budget then it's time to get creative.
A new business often faces multiple challenges. To enable you to grow and progress in todays market you have to offer quality products and services but also create a distinct brand that covers the way for profitable outcomes.
The purpose of packaging is to create a brand perception in the minds of consumers. So you can create packaging in such a way that relevant information about the brand is conveyed.
Minimum Order Quantity
There are unlimited possibilities for creating a unique packaging experience no matter the size of your business.
A significant challenge that small firms or start-up companies face during their initial stages is their minimum order quantity (MOQ).
Organisations in the early phases of finding their place within a highly competitive market recognise that the risk minimisation is of upmost importance. A low MOQ packaging cost structure enables small batch testing for your marketplace without a huge investment.
Less Expenditure
There are a variety of packaging options available that are easy to implement. With increasing competition across every market sector, plus price pressures affecting everything from raw materials to logistics, companies need to look at ways to reduce costs to remain competitive.
Investing in custom packaging is an essential element for small businesses to save costs. It will maintain the price and produce a creative packaging concept to attract your customers.Minimum Storage
Another significant benefit of using adequate packaging is that only a minimum storage area is required to store the products.
As most of the packaging consumes only less storage, more products can be stored at a time and also helps in the transportation of the products.
In fact, you can save storage by rationalizing your packaging inventory, reducing the amount of packaging void fill used and by many more methods.
By applying these tactics, you might not get the output on the business and packaging supply, but it will significantly reduce your packaging storage requirements.
Therefore, it can also lead to considerable cost savings, efficiency improvements and flexibility within your business.
E-Commerce Friendly
Adequate packaging is critical for online sellers who care about their brand to be on top of the latest consumer trends and opinions. For example, there’s an increasing dislike for wasteful, oversized packaging and a growing preference for sustainable e-commerce packaging.
The usage of labels, stickers, and other designs inside the delivery boxes attracts customers while opening the boxes.
We can even say that most of these effective packaging methods are utilised by such e-commerce companies as it is perfect for their business and achieves customer satisfaction. The usage of reusable packaging is also growing in popularity, particularly among clothing retailers that don’t rely on bulky, protective packaging.
If you would like further guidance regarding low cost packaging ides then BKT can help you develop your ideas from concept to final product - for help and advice contact our client services team.
It's More Than Just A Cardboard Box
