Packaging addresses the covering of a product properly from the viewpoints of safety and ease of handling.
It is expedient to packing products in tins, bottles, bags, boxes, cans and so forth, of convenient sizes to help buyers handle the products easily and effectively.
A packaging design is very important from the perspective of selling goods in safe, secure, and handy packages to consumers. The package not only gives protection to the product, but also gives a glimpse of the product inside.
Neat and presentable packaging will be attractive to customers. Packaging design affects the sale of a product simply because a better design equals an increase in sales.
Here Are Our 10 Tips For Creating A Packaging Design To Influence Your Audience
1. Packaging Materials & The Environment
You need to take extra precautions while opting for packaging material so that it allows for maximum product freshness, protection as well as attracting customers.
Environmental packaging is designed to be eco-conscious. It uses products and materials that can be easily recycled and is safe for both the environment and people. Ideally, 'green' packaging will use both renewable and recycled material.
2. Packaging Construction
Choose a flexible and rigid construction design that supports your product and take proper care of the space you need for putting up a message or use for product promotion.
3. Secondary Packaging
Secondary Packaging is the outer packing of material for transportation and storage purpose. Choose your packaging design according to the ease of which it can be packed into outer containers.
4. Convey Information
Convey accurate and reliable information on your package regarding the product, its ingredients, manufacturing date, etc. This would help in building trust among the consumers for your product and tempt them to buy it.
5. Know Your Brand Identity
Your packaging design should be in a way that it portrays your product positioning in the market. Your packaging is the first point-of-contact of consumers with your product.
You must have a clear understanding of your brand to get packaging design ideas for the same. Who is your potential target customer? What is your brand’s philosophy?
Packaging plays very important role in differentiating your product from similar products in the market. Ensure that your package design is consistent with your brand identity. The color, size, shape, and materials used in your packaging must be in accordance with your brand’s identity.
6. Clarity & Simplicity
A new product launch requires that your company name, company’s logo and your brand messages are strong and clearly communicated on the packaging so that the consumer will dedicate it to your product on the shelf.
7. Shelf Impact
It is the distinctiveness and appeal of the product when placed on shelf is something retailers call shelf impact.
Creating shelf impact is truly a matter of creativity and exploration and it makes a huge difference in product sales.
Viewing a product at a distance from shelves forms a shopper’s point of view as we might have experienced ourselves as to how certain products attracts our attention such that we decide to take a closer look?
8. Dare To Be Different
Most of the food packaging designers get influenced by a generic design just because everyone else in the market is settling for unimaginative. Be different, design different. Is everybody in your competition opting for white as a main colour? You might want to go for a bold black background instead!
9. Appeal Visually
One of the most effective ways to appeal to your customers is by catching their attention visually.
By designing a great label with high definition images and a well-placed logo on your packaging will draw your consumer’s attention towards your product over your competitors'.
10. Inform Your Consumers
It is very important to include your product’s name and secondary description on your product packaging.
Make sure that the graphic design elements your designer includes conveys information about your product.
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Conclusion:
Good packaging design captivates the eyes of people and attracts them to try a product and hence good design brings more sales. Creative packaging attracts the consumers because people prefer buying things that look good to their eyes so try to keep your packaging simple and beautiful because packaging of your product gives the first impression of your product that always matter.
At BKT, we specialise in creating custom packaging and with a team of designers we can ensure your products are promoted to their full effect, ready for their release.
To find out more about our packaging and design services, get in touch with our friendly client services team today.
Marrying Packaging Design and Material
