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Brown Knight & Truscott Blog

Personalised Packaging Objectives

Aug 24, 2021 10:00:45 AM / by Wendy Barton

Packaging-2

It has been accepted that insightful, personalised packaging resonates with your consumers.

It's effectiveness leads to great success whilst managing to sway your customers with its appearance, alongside satisfying your customer service, experience and product value needs.

 


Packaging is crucial to entice customers to buy and trust in your product.  Customising your packaging will enhance the visibility of your product. 

Personalise your packaging to fit your brand and satisfy your packaging needs.

 

BKT Logo crop 2Product Packaging

You have to give your product packaging considerable time in conceptualisation and customisation to create a unique customer experience and to meet your business goals.

Question

  • What size is your product?
  • What dimensions do you need for your packaging?
  • What is your desired colour scheme and/or branding?
  • Other items to be included in your packaging
    ie: extra protection for shipping

 

BKT Logo crop 2Packaging RegulationsChocolate Box Carton

Be mindful of packaging regulations depending on your product.  If your packaging contains CBD products or food, ensure you are meeting the official directions set by the government.  The main purpose of food labelling regulations are to help protect consumers, thus all labels must provide accurate and correct information.

 

BKT Logo crop 2Personalised Sleeves & Bellybands

Box sleeves and Bellybands cost a fraction of printed boxes and can be personalised for each product without changing your original packaging.  Great for time limited promotional offers or giveaways, ensuring you can focus on your business without the need of using multiple boxes creating greater efficiency and cost savings.

Tape#2BKT Logo crop 2Personalised tape

Customised packing tape not only markets your company, but enables consumers to identify your parcels quickly.  It's also a good way to alert handlers and customers if your products need special storage or handling.

Messages such as "CAUTION", "HANDLE WITH CARE" and "FRAGILE" can be added to your brand name, helping to safeguard your packages during transit.  Printed adhesive tape is also a good way to provide tamper evidence as it's easy to see if boxes have been opened.

 

Fully personalised gift and product packaging gives you the possibility to use in a wide range of situations and industries from retail packaging to corporate gifts.

BKT can help you customise your packaging design so you can find more inspiration in product packaging.  Contact our client services team for help on your next personalised product.

 

readmorebutton Insert Social Media into your Packaging 

 

Tags: Print, Packaging

Wendy Barton

Written by Wendy Barton

Wendy Barton, Marketing Manager at BKT – Brown Knight & Truscott, is a results-oriented leader with 25+ years of experience in driving demand, branding, and thought-leadership strategies for high-growth printing companies.