Now that in personal meetings are back on, it’s time to dust off your business cards and make sure your takeout collateral is up to date.
It’s important to have a variety of printed options at your disposal to make you truly memorable – this shows your commitment to your business and the products and services you’re promoting.
Design and content when combined with the right choice of materials, show you at your best and leave a lasting impression with your customers.
We all know that Business Cards have been around forever, but they are still one of the most powerful marketing weapons to the small and large business owner and have evolved to become an essential business tool.
Benefit of using a high quality Business Card
- Conveying your business's quality to your potential client
- Making your business stand out, be remembered and shared over others
- Inspiring trust and encouraging future contact
Business Cards are affordable
For a small business, budget is always an issue and bulk ordering can reduce overall costs per unit. However, despite their small size they can include a great deal of information.
You can incorporate more than just your contact information on a Business Card. Include advertising material, a QR code to link back to a company website, or even an exclusive offer like a discount or a bonus gift just for them.
Business Cards Work
Unlike a radio or television advertisement that only last for about 30 seconds or an online banner advertisement that lasts even shorter, a business card stays with the customer. Every time they look at your business card they are reminded of your company which increases the chances of that customer using your services.
Exhibitions and Trade Shows provide the perfect opportunity to promote your brand, network for new prospects and build your contact base. Plus if you are an exhibitor use your business card as a reminder of your brand for potential customers to take away with them.
How to make your Business Card stand out in todays marketplace
The quality of your Business Card matters and makes a quick first impression enabling you to stand out from your competitors. Therefore, include the best finishing touches for a great visual impression.
Consider the right paper thickness - Choose a material that speaks for your business. A thicker card doesn't necessarily mean a more expensive production but conveys professionalism and quality of your product or services.
Standard weights range from 250gsm to 400gsm, or duplex/triplex materials (bonding sheets together) to achieve the appearance of a desired thickness.
Think of a unique shape - To catch your audience's attention you can experiment with the shape and orientation of your card.
Business cards can be produced in a variety of shapes as opposed to the standard 55x85mm. Die cut your Business Card into your preferred shape but check the intricacy of your design with your supplier prior to final production. Alternatively trim to a square size but remember most cards are sized to fit in a pocket, wallet or business card holder.
Foiling - Include foiling to add a sophisticated feel to your Business Card. Available in a wide range of colours, including metallics and holographic, add a unique appearance to your cards.
Lamination - A gloss or matt lamination not only enhances your visual impression but also adds durability to your Business Card.
Spot UV Varnish - Applied to selected areas of your Business Card design, add a glossy varnish to highlight logos or accent other areas.
Conclusion
Business Cards have retained their significance in today's virtual world and help establish a warm personal relationship with clients. Utilised as a marketing tool to create trust, establish brand identity, and convey a message to your existing and potential customers.
Contact us - If you would like to work with BKT on your next Business Card design or production, our client services team are here to help with your enquiry.
Blog - Print Marketing Trends of 2020
