Never underestimate the power of saying Thank You with a simple card. Remembering your customers and thanking them for their valued business is a great way to reinvigorate your client base over the Christmas period.
Christmas printing is the personal touch which helps foster good customer relationships and can be a constant reminder of your products and services that keeps them coming back to you time and again.
Nothing can bring a smile to your clients face like a beautifully crafted personalised Christmas Card, Calender, Voucher or Gift Box.
"But emails are so much easier ..... and cheaper" I hear you say.
Why not try personalised christmas printing this year rather than sending an email to your clients?
Avoid being hastily deleted due to a case of inbox overload and show you care enough to put some thought into your festive greeting.
Think about how many emails you receive each day - how many of them do you actually read and keep?
What's your challenge?
A typical small to medium sized business may have between 4000 and 9000 customer contact records, often going back five or six years. This is a perfect opportunity to run a seasonal promotion or event and re engage with customers you’ve not sold to in a while.
We are all aware how sending special seasonal offers by direct mail can provide more longevity than digital marketing campaigns. The physical promotion is usually kept within a consumer’s home for around three weeks and is often left in a prominent place acting as a constant reminder of the brand or offer.
How effective is personalisation?
Yes, it may seem like it would be easier and cheaper to set up an email campaign to boost Christmas sales, but how effective would it be really?
You may think that people just chuck direct mail advertisements, but you cannot deny the facts. A study conducted by Epsilon showed that 77% of consumers sort through their physical mail as soon as they get it. For your Christmas printing campaign this could mean a much better chance of your seasonal sales message being read. There is not nearly as much competition in post and you have the ability to get a lot closer to your prospects.
Boost your sales
Christmas cards are particularly recognisable and unlikely to be thrown away unopened, this is why they can be such a valuable marketing tool to boost sales. The festive period also allows you to get creative and have a bit of fun with your christmas printing.
Why not try coloured envelopes, shiny inks, beautiful or funny illustrations, unusual cards, shapes and maybe entice the reader to open the mail with a printed message on the envelope. Who wouldn’t want to open an intriguing looking piece of mail?
There are no limitations
When it comes to Christmas printing you don’t have to limit yourself to Christmas cards.
Including vouchers and gifts in your mail shot gives you an additional opportunity to impress your customers with something tangible and beautiful. As well as being more memorable printed promotions can also be more trusted than digital vouchers or codes.
Maybe a festive scratch card campaign could offer added engagement with prospective customer.
Alternatively a calendar or wallplanner could be a year long reminder of your excellent business and friendly service.
All these little touches can make a more thoughtful impression on your customers and will further encourage their loyalty to your brand.
As a B2B service provider we know our customers appreciate some recognition at Christmas or at the year end. So, sending some printed freebies to thank them for their support and to help further cement your bond can go a long way towards creating goodwill and good networking relationships for the future. Who wouldn’t appreciate receiving a Christmas calendar to help organise their office over Christmas, tent cards for point of sales areas, or a useful wall planner for the New Year.
To truly stand out from your competitors, you need to be doing something different and engaging with your customers and prospects in a better way. Direct mail offers something special that digital media cannot, it connects with your customers on a much deeper emotional level. There is nothing more tangible than holding a Christmas card and engaging with the sentiment of the sender even if it is for a few seconds – those few seconds go a long way in business.
Remember act fast – Christmas is right around the corner!
If you are unsure of where or how to start producing your personalised printing then seek the advice of our client services team who can help you - contact us.
Let's get personal
