All around the world people get enthusiastic when brands like Apple, Nike, Samsung or Louis Vuitton release a new product and many of these customers get excited before they know what the product is about. Their anticipation originates from their loyalty to the brand.
It's not only that these brands have built a strong name for themselves, they've also learnt how to present their products in captivating and unrivalled ways. Product and packaging design can have a huge impact on the experience a customer has with your brand.
The beauty of branded products is that they can be tailored to your business, customers and to your budget and could be the catalyst for them to contact you instead of another company.
You may have ignored product packaging in the past but with time, technology and a change in consumer expectations everyone is reconsidering their packaging strategy.
Starting with the basics
Don't think of package design as just a way to deliver your product. Reflect your brand personality and ensure it resonates with your target audience. Potential buyers will notice your authenticity and gravitate towards the product before they even realise what it is and they will know it's been designed with them in mind.
Give your packaging impact
Reflect your brand - consumers should be informed by the logo, typography, colour etc.
It's easy to succumb to the temptation to over-design. Maintain a simple and clear concept that your audience will understand. Often it's the most simple and well thought design that wins your customer.
Design packaging that induces emotions of excitement, joy, delight or amazement. Once you've created packaging that instantly connects with your customer, your brand awareness and recognition will benefit, thus increasing your overall ROI.
Sustainability for the future
With the increasing awareness from consumers and the intuitiveness on environmental pollutants, sustainability has become a leading issue for everyone involved in the packaging supply chain.
Integrate sustainable packaging practices throughout your brand and business strategy. This can make your brand image synonymous with sustainability, contribute towards social consciousness and create positive change. Regardless of your packaging material choice, make sure that customers know how and where to recycle your packaging .
If you are unsure of where or how to start designing your packaging, seek the advice of our client services team who can determine the best packaging strategy for your organisation - contact us.
Perfect Packaging Design
