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Brown Knight & Truscott Blog

Create Your Natural Look

Jul 27, 2021 10:05:13 AM / by Wendy Barton

Armani

Create your natural-looking glowing skin look with multi-award winning LUMINOUS SILK foundation, an oil-free fluid with exclusive Micro-fil™ technology which helps to sculpt and brighten the skin, improving texture and blurring imperfections.


BKT Logo crop 2Challenge

To produce a selective mailing from daily data feeds.

40 shades of foundation supplied in bulk dispensing bottles to be sent as small samples with a colour matched Insert and Sachet.

Packs to contain;

  • Shade Specific Leaflet
  • 1 x 5ml sample of matching Silk Foundation
  • 1 x Sachet of Hydrating Primer
    Armani#8-1

BKT Logo crop 2Solution

BKT printed 40 x variants of shade specific A6 leaflets in 4 colour process onto 350gsm Silk, ensuring a 100% colour match for each Silk Foundation.

Large dispensing bottles of 40 different shades of Silk Foundation were drammed into individual 5ml glass recyclable vials with plastic wands and hand enclosed into a sustainable plain jiffy bag with a generic Primer Sachet and corresponding shade specific leaflet.

From receipt of daily data file, processed and produced self adhesive address labels and affixed to jiffy bags for daily release and mailout.

 

Armani#5Armani#2

 

 

 

 

 

 

 

 

 

BKT Logo crop 2Result

BKT provides ISO specification colour on all our litho print.  Calibrated to our proofing system this ensured the most accurate colour representation against the Silk Foundation shades giving their customers a 'true representation' with a flawless finish.

 



 

We would be happy to speak with you about your specific needs regarding e-commerce fulfilment and printing - for more information please  Contact us 

 

readmorebutton : Sustainable Packaging Developments

 

Tags: Digital Print, Print, Litho Print, Direct Mail, Packaging, Case Study, Fulfillment

Wendy Barton

Written by Wendy Barton

Wendy Barton, Marketing Manager at BKT – Brown Knight & Truscott, is a results-oriented leader with 25+ years of experience in driving demand, branding, and thought-leadership strategies for high-growth printing companies.