There are numerous ways to gain your customer’s attention. You can use direct mail, flyers, advertisements or coupons. However, these items may not motivate a customer to make a purchase or use your services. If you use gift cards as part of your marketing strategy, they can become a great way to engage your customer, encourage them to return and increase customer loyalty.
Gift cards have always been a valuable source of revenue, especially in the retail sector, and have been increasing in popularity for several years. But in the wake of COVID-19, gift cards have taken on a whole new meaning attracting consumers to online stores and gift ideas during lockdown.
Gift Cards Elevate Brand Awareness
Gift Cards allow consumers to buy items of their choice at any retail or online store and are the most popular form of gifting nowadays and whilst you might purchase for friends and family, it's also worth looking at ways to include gift cards in your marketing strategy.
Gift card marketing isn't just limited to retailers, it can also be utilised across many industries - from hotel chains to restaurants to hairdressers.
When something has a universal appeal why wouldn't you use it to engage prospective customers?
Gift Cards are a powerful marketing tool
Gift Cards can be a unique addition to your business and elevate your presence to the next level maximising sales and credibility of your brand.
A branded gift card is not only a product that you sell, but it's an introduction to a new potential customer. Gift cards can be sources of valuable marketing data.
Use the data to discover the demographics and product preferences of your new audience.
A Gift Card has a perceived value
Gift cards are flexible because a small amount has a big impact. Whilst having a high perceived value they are easier to control and ultimately incentivize your customers to spend more.
Many customers who use gift cards will need to return more than once to deplete their cards which will give you additional upsell opportunities.
Gift cards are a great way to engage and retain the customer and build brand loyalty.
Contact one of our friendly Client Services team today for more details or to create a Gift Card that works for you
Blog - Print Marketing Trends of 2020
