During Ramadan 2021, despite the pandemic, Islamic Relief has continued its life-saving work around the world, making sure donations get to those who need them most. They are on the front lines in over 30 countries, and they have been with every major disaster since 1984, delivering food, water and emergency relief to those in desperate need.
BKT produced the Ramadan 2021 Campaign collateral for UK subscribers.
After consultations with their marketing team, we decided upon a stock that highlighted their work and ensured that the illustrations were produced to the best quality possible.
The direct mail campaign consists of;
- Bespoke Windowed Outer Envelope
- Personalised Extended Letter
- 16pp Stitched Booklet
- Business Reply Envelope
All Data was processed internally with data capture reports.
Outer envelopes were bespoke printed with full bleed to all edges, die cut and converted with glassine window. All letters were individually personalised with variable data fields, folded and enclosed with 16pp Stitched Booklet and Business Reply Envelope.
Contact us - If you would like to work with BKT on your next campaign, our client services team are here to help with your enquiry.
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What is Ramadan?
Ramadan is the ninth month in the Islamic lunar calendar.
Healthy adult Muslims fast during the month of Ramadan from dawn until dusk. Therefore this includes abstaining from drinking, eating, immoral acts and anger. Other acts of worship such as prayer, reading the Quran and charity are also encouraged during the holy month.
