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Brown Knight & Truscott Blog

How White Are Your Teeth?

Nov 24, 2021 11:12:59 AM / by Wendy Barton

Clinical White Composite Case Study

P&G products have made a name for themselves by combining “what’s needed” with “what’s possible” making laundry rooms, living rooms, bedrooms, kitchens, nurseries, and bathrooms a little more enjoyable for over 181 years.


Oral-B 3D White Clinical Whitening Restore is available in two flavours – Power Fresh provides you with a powerful freshness sensation, while Diamond Clean is designed to give you a white and bright smile - BKT were given the undertaking to send samples to influencers incorporating print and fulfilment.

 

DSC01705_1BKT Logo crop 2Challenge

To produce 2 x variations of a printed mailing carton for Oral-B containing;

  • 4pp Leaflet
  • 6 x Product Leaflets 
  • 2 x 75ml pastes 

 

BKT Logo crop 2SolutionDSC01699

All printed items were produced litho to ensure consistency of colours and company branding guidelines.  The outer carton was mounted onto white lined folding boxboard and die cut to shape.  A lamination was added to enhance protection and avoid scratches and scuffs during transit.

 

BKT Logo crop 2 Benefit

With the flexibility of all our operations under one roof, BKT can move through the design, engineering, product development and production phases quickly and easily.

 

BKT Logo crop 2Result

UGC (User-Generated Content) posts created by individual people (not brands) and published to Instagram social network to disseminate information about the products

#OralBToothpaste  |  #OralB  |  #BrushLikeAPro  |  #OralBProExpert3-D Clinical White Instagram Images

BKT Logo crop 2 Links

Get in contact with BKT if you're looking for a packaging partner to take your influencer/promotional packs to the next level of quality and efficiency.

Our friendly team are available to discuss your ideas and concepts - Contact Us

 

Tags: Litho Print, Packaging, Fulfillment

Wendy Barton

Written by Wendy Barton

Wendy Barton, Marketing Manager at BKT – Brown Knight & Truscott, is a results-oriented leader with 25+ years of experience in driving demand, branding, and thought-leadership strategies for high-growth printing companies.