Brown Knight & Truscott Blog

Bring some life to your offline business with effective brochure design.  We understand how appealing the world of digital marketing can be - it's cheap, cheerful and quick to implement.  However, online media is saturated and easily forgotten.  Adding an effective brochure design to your marketing plan can improve brand awareness and increase your business offering.

A great brochure can help to build awareness and a solid level of trust around your company, as well as helping potential customers to understand your business, services or products.

An effective design can offer a higher perceived value than online information.  With the world becoming increasingly digital, sometimes a lasting impression can be a tangible item which can also be an integral marketing tool for your business.

Your Design

Your design can include visually rich images, graphs and infographics ensuring your layout is engaging and easy on the eye.  Consider various paper options for the overall visual appeal and add some textural interest with lamination, foiling or spot UV varnish.

Your brochure can be a very effective piece of marketing material that has the flexibility to deliver far more. 

For a truly effective design try implementing the acronym AIDA.

Brochures Personalise Your Business

Professional speakers often target one person in a large audience.  This approach helps the speaker communicate on a personal level, which is usually more effective than speaking to a general audience.  Similarly, your brochure can use the same technique.

Printed sales literature sends the message to clients of an established business.  A brochure shows you are willing to invest in your clients.

Also, contrary to popular belief, brochures are one of the cheapest forms of marketing. Buying many brochures in bulk may reduce costs with economies of scale and distribution costs aren’t that high, with lot of brochures being sent out all at the same time.

How will you distribute your brochure?  

There are various options available to you for distribution and these will vary depending on your target audience.  

• Display within your reception -

Ensure your brochure is visible in areas with a high footfall of prospective customers

• Handouts at trade shows or other events -

A tangible item that can be read and kept for reference 

• Include a copy with your customers order/delivery -

A great way for existing customers to find out more about your company

• Direct Mail -

Sending direct to existing or potential customers to show more about your company, direction to your website, social media or physical store

Contact us - If you would like to work with BKT on your next Brochure, our client services team are here to help with your enquiry.

Click HERE to view our blog : Self Mailers explained ...