Anything can fit in a box - that's what most people think about packaging but drinks packaging does not have to be boring. So why not make a bottle more than just a bottle?.
You're bound to have noticed recently a huge revival in the gin industry and other beverages are now following suit. More craft spirits, ales, beers and wines are popping up every day but what makes a great drinks packaging?
Image Above: Pinterest / Image Right: Pinterest
Customise Your Packaging
Even though retail is a saturated sector, it's important to remember that your brand is still unique. Personalised boxes are a great way for complimenting wine, spirits or any other liquid.
Sleek boxes can spread the branding of your business or vineyard and an appealing design attracts attention on a product shelf. Custom boxes can be used to gift wine or another drink for a special occasion.
Protect Your Product
The most essential element when it comes to drinks packaging is to protect your product.
It's likely that your beverage will be bottled in glass which is extremely fragile and prone to damage. There are lots of options available including cardboard dividers, moulded pulp, honeycomb wrap, polystyrene and inflatable cushion wraps.
Inflatable Cushion Wraps for Bottles
Engage Your Consumers' Senses
Making the right choice on materials can go a long way to enhancing the premium character of your brand, not only on the shelf but also during the 'unboxing'. This experience involves sensuality, mystery, authenticity and quality.
Safeguard your packaging from the risk of tearing and cracking. Folding endurance is an important factor for wines and spirits packaging. Many consumers open and close premium boxes numerous times and some can't resist opening it while it's still on the shelf. So use a forgiving material with strength in all directions.
Nothing says premium quality like the heightened tactile experience. Add an extra touch of class with embossing, debossing, laminations and spot varnishes to accent your brand and reflect high value.
Think outside the box ...... and inside!
Remember, the consumer experience doesn't stop when you remove the bottle from it's packaging - extend your printing to the inside also.
Add a dash of creativity to your beverage with bottle neck labels. These engaging accessories provide excellent promotion and advertising opportunities, from single cards to folded booklets.
Alternatively personalise with individual names for corporate gifts and allow your recipients to remember you long after the bottle has been emptied.
Image Above: Pinterest
Contact us - If you would like to work with BKT on your next printing project, our client services team are here to help with your enquiry.
Click HERE to view our blog : Sustainable Packaging Developments
