Image Credit: Look Fantastic
Many brands and products are created specifically for the luxury market, targeting clients and customers with the money to splash out on ritzy, upscale, niche goods. These products often require the protection and marketing potential of premium or luxury packaging.
But what is premium packaging, and what makes it different from any other sort of packaging?
What is Premium Packaging?
Also known as rigid packaging, premium packaging is a popular choice for certain types of products due to it's support and luxury feel.
Rigid boxes are a sturdy paper-based box consisting of a high thickness (often 2-3mm) greyboard, wrapped by a printed or decorative speciality paper.
In most cases, premium packaging is not just a pretty box. Premium packaging often serves a function. The most important function is that of protecting the goods within.
Competitive Edge
From smartphones and tablets, to perfumes and personal care appliances, to wines and gourmet foods, consumers associate packaging with brands. Consumers can quickly identify a preferred brand’s product.
While the premium-quality box is thought to primarily offer protection of the item inside, it is serving double duty by playing a subtle marketing role of brand promotion.
Retail Consumer Attraction
Packaging can also serve as a ploy to attract targeted segments of shoppers. Children will tug their parents toward packages that depict images of their favourite cartoon characters. Environmentally conscious individuals who opt for natural lifestyles will be drawn to packaging that mimics natural materials and earthy hues. Boxes that exude current design styles and colours will appeal to consumers who strive to stay trendy.
Companies are able to market entire lines of products to specifically targeted groups of consumers by utilising packaging that are designed to appeal to certain groups.
Reinforce your brand messaging
What does your consumer see first? The packaging of course! When designing your premium packaging remember to reinforce your brand identity, be inventive and unique.
Image Credit: Snapshot Style
Rigid boxes are constructed by hand and require meticulous work as well as highly skilled operations team to develop them for the optimal results.
Our dedicated in-house design team works closely with our clients to develop new and exciting packaging concepts using the very latest ideas and technologies to expand and enhance your customers experience - Contact Us for help on your next packaging project.
Perfect Packaging Design
