Perfume and fragrances are two of the most important products we use daily. From young to old, regardless of gender, everyone likes to use the perfume of their choice.
Perfume reflects the personality of the wearer, so it must be chosen wisely. It is one of the most popular gift items on the market and therefore the packaging plays an important role.
Unique Challenges of Perfume Box Packaging
A great perfume packaging design is attractive, with the goal of catching a customer's attention within an industry that has thousands of product launches per year.
So what makes a great perfume packaging design and how can a fragrance stand out in today's crowded market?
Be Original
In the perfume industry consumers have come to expect a certain criteria and they rely on their impressions of packaging and branding to feel confident in their purchase. The presentation of perfumes are very powerful in today's marketplace.
Catch the Eye
Textural elements like embossing, whether lettering or branded logos, are important elements of packaging perfumes. These raised surfaces create a tactile effect that not only makes them more visually appealing, but also encourages customers to handle the package.
Include foiling, lamination and Spot UV finishes to enhance the brand's sale by attracting more customers
Keep it Interesting
Perfume bottles are evolving every day with innovative shapes and decorative stoppers, each bottle differs from the next. A great perfume carton will enhance character while creating maximum justice to the bottle shape.
What's inside?
In the few seconds that a customer spends looking at your product, ensure that you capture their attention quickly with clear and straightforward information. The packaging should contain a brief description and names of all the substances used. Precautions should also be included on the packaging.
Protecting the environment
Custom printed packaging can bolster the product from damage, guaranteeing your products reach their address in optimal condition. 100% recyclable and manufactured from a renewable supply, the fragrance brands offer an environmentally friendly option to plastic wholesale perfume boxes.
Features:
- Custom perfume boxes meet your particular size and shape specifications
- Available in a variety of lightweight cardboard grades
- Colour matched to your specific needs
- Available with an anti-scuff lamination to prolong lifespan
Benefits:
- Premium presentation to your product
- Minimises product destruction
- Environmentally friendly - manufactured from a renewable supply
- Easy to recycle by the consumer
- Reduction in storage space and transport costs as products are delivered flat
Conclusion
To sum up, the first thing consumers see when they buy a new fragrance is its packaging, which is why it's important in their purchasing decisions.
Packaging affects the perception people have of the value of the brand and the product itself. Companies are aware of this and always look for innovative ways to make their products stand out.
With years of experience in packaging, BKT can help you satisfy your clients' needs and preferences, offering unique products and anticipating new trends.
Contact us - If you would like to work with BKT on your next packaging production, our client services team are here to help with your enquiry.
