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Brown Knight & Truscott Blog

Showcase Your Sweet Treats

Feb 23, 2022 3:08:54 PM / by Wendy Barton

Printed Donut Box

Do you want to reach new heights with your bakery or confectionary business?

Bakeries put an enormous effort into making delicious and stunning cakes, but when it comes to your packaging do you use the same basic boxes and cartons or could you use more interesting and innovative packaging styles?


 

Across the UK bakeries and home-bakers have incurred a huge rise in business with not only instore purchases but also through online sales and personal deliveries. 

So why design your own boxes when there are off-the-shelf options available on the market?

Printed Donut Box Flora BakeryBKT Logo crop 2Why Is the Cake Marketplace Growing?

The cakes market is fragmented but still growing owing to the product variants across packaging formats, flavours and sizes.

Market vendors are developing new products with an emphasis on Organic and Gluten-Free to increase their market share and gain traction in the global marketplace.

Packaging is an important aspect of marketing.  It is the first thing your customers notice, even before they've had a taste of your sweet treat.  However, before they judge whether it tastes great or not, they're going to judge it by it's cover - the cake box.

BKT Logo crop 2Your Cake Box

The name ‘cake’ box may be deceiving, as these boxes are ideal for a bakery business or other cake decorator.  They have a dual purpose and can be utilised as donuts boxes, pasty boxes, or just about any other form of custom bakery packaging.

BKT Logo crop 2What Style of Box Works Best?Cake Box Prototype

Customise the size and dimensions of your box to ensure your products arrive safely and intact.

If you're unsure which style or size suits then our sample & prototype service will ensure you receive a quality sample to approve every aspect of designing and printing, thus enabling you to market your products, encourage customers to purchase and increase your sales.

 

BKT Logo crop 2Bespoke Cartons

We can print your brand's logo and add details about your products taking advantage of the print space available and using eco-friendly and vegetable based inks.

We also offer a variety of finishes to further enhance your branding.  Choose from embossing, debossing, UV varnish, foiling and lamination.

Cake Boxes EnviromentBKT Logo crop 2Increasing Awareness Of The Environment

Your options for ensuring you continue to help the planet allow you to choose between recyclable and sustainable cardboard, natural kraft paper and board, high strength corrugated or luxury rigid board to ensure your boxes have the desired strength and safety.  After all, you want your cakes to arrive in perfect condition and presented nicely. 

 

Making a delicious cake is key to your bakery business.  In our experience a low-cost product with attractive packaging is perceived good by the receiver. The icing on the cake is the innovative and luxurious packaging on a delicious and stunning cake which makes everything taste sweeter.

 

BKT Logo crop 2Get Advice From A Packaging Specialist

Whether you produce cupcakes, donuts, pastries or celebration cakes there is a box to suit your budget and company branding. 

Our client services team are here to discuss your ideas and budget so please get in touch today for a personalised chat and remember to Showcase Your Sweet Treats.

 

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Tags: Digital Print, Print, Litho Print, Packaging

Wendy Barton

Written by Wendy Barton

Wendy Barton, Marketing Manager at BKT – Brown Knight & Truscott, is a results-oriented leader with 25+ years of experience in driving demand, branding, and thought-leadership strategies for high-growth printing companies.