Over 90% of consumers now prefer to receive their online shopping deliveries to their residential address and this is probably no surprise.
Living through a pandemic people have been spending more time at home than ever before in our history.
The effect of online shopping has created a huge increase in internet retail as people bought essentials and new purchases.
In 2020 online retail sales increased by 46.1% * when compared with 2019 as a whole in the UK, the largest annual increase since 2008. Plus UK online shopping spend is expected to grow by 30%* by 2024 as more than half of UK consumers are now shopping via the internet.
(* Statistics according to retail analysts GlobalData)
Shopping may never be the same again
In the era of online delivery, shouldn't brands do a lot more to give online shoppers more compelling and on brand luxury package design experiences - right on the consumer's doorstep.
In todays economic environment, brands are competing as much on the experience they offer as the products they sell.
The role of packaging is under intense scrutiny in the drive for logistical efficiency.
Instead of delighting the recipient at the doorstep, poorly packed and presented products cause problems for delivery firms and can result in customer disappointment.
More protection, fewer returns
Goods damaged in transit create additional expense and estrange customers. The design and dimensions of the shipping pack is crucial both for protection and for minimising transport costs.
For example, consider reducing your pack dimensions and weight to take advantage of favourable postal charge rates for letters rather than parcels.
For larger items, it’s worth investigating whether adjusting the size of the shipping outer can reduce movement of the contents – minimising the amount of void-fill needed – and give better utilisation of standard pallets, reducing the cost and carbon footprint of transport - our client services team are on hand to help.
Could better-designed packaging give more protection from transit damage?
- Are there less expensive solutions that give improved levels of protection?
- Does the packaging reflect the quality of the products?
- Is it awkward to handle and difficult to unpack?
- Is there scope for reducing the environmental and social impact of the packaging?
A well-protected and attractively packaged product says a lot about your company - a professional, efficient organisation that treats its customers with respect. But what about protecting your bottom line too? Less damage and fewer returns will certainly improve your profitability.
BKT can help you optimise your packaging to achieve the most from your budget, improve performance and ROI. Contact our client services team for help on your next doorstep challenge.
Personalised Packaging Objectives
