Rademon Estate Distillery is nestled within the heart of the historic 500-acre estate in Co. Down, founded in 2012 by Fiona and David Boyd-Armstrong. The husband and wife team set out to create a gin with a vision of re-defining what an Irish gin should and could be, while becoming the first gin to be distilled in Northern Ireland.
Virtual events are getting better and better – which is good news now many of us are working remotely from home. And the boozey ones are a great example of some of the best on offer right now.
Google created a fun, engaging and unique virtual gin tasting experience in conjunction with Shortcross Gin to help businesses and organisations ‘get together’ during these socially distant times.
Challenge
To pack and deliver 7 x breakable liquids and marketing material to individual attendees without breakage during transit
Each Gin Tasting Box contains:
● Shortcross classic - 50ml
● Shortcross bartenders - 50ml
● Shortcross rosie's garden - 50ml
● Shortcross new launch - 50ml
● 3 x Paired tonic waters - 200ml
● 3-4 tasting cards + personalised greeting card
● A6 personalised Google Cloud note
Solution
To produce a corrugated mailing carton with Google branding, including a personalised invitation and matching personalised envelope
Each bottle was wrapped in kraft corrugated sleeves and overwrapped with Shortcross Gin branded tissue paper. These were securely encased in the outer carton with white shredded paper, including marketing material about the brand and instructions on how to join the online tasting experience.
Result
Each participant received their very own gin tasting box direct to their door. During an online 'meet', owners Fiona & David guided their attendees through the extraordinary origins and backstory of gin. Tasting the delicious selection and then mixing their own classic gin cocktail, customers were able to enjoy a remote experience with guidance on pairings.
Contact us - If you would like to work with BKT on your next packaging production, our client services team are here to help with your enquiry.
