Even before the global pandemic, subscription boxes were already on the rise, enticing people with the ease and variety they offer, with minimal effort required from customers. Since social distancing measures were put in place and many retailers closed their physical stores, subscription deliveries have skyrocketed even further.
Over the past couple of months, we've had lots of enquiries coming through with regards to these type of boxes, so we've put together our list of the many different industries they can benefit.
Recipe Boxes
Potentially the biggest MVP of lockdown, recipe boxes owe their popularity to the fact that they offer customers pre-packaged and pre-measured ingredients. Designed to save time and reduce food waste, recipe boxes are the perfect home convenience.
Makeup Boxes
Another type of subscription box taking the retail world by storm is the makeup box medley. Based on customer preferences and skin type, as well as particular seasons and occasions, makeup subscription boxes pack a bunch of miniature samples from different brands, allowing customers to try various products before buying the full-size version.
Fitness Foods
From working with a personal trainer to creating a fitness regime for yourself at home, any well-rounded workout plan features health foods and supplements. Jumping on the growing trend, retailers have started offering gym subscription boxes, providing customers with workout essentials as well as a monthly selection of protein powders and other supplements.
Cocktail Taster Boxes
Wannabe mixologists are scrambling to get their hands on one of the latest subscription box crazes – the cocktail tasters. Whether you offer a package which lets customers try preparing the cocktails at home, or you send out a ready-made selection which the subscriber can sample.
Clothing Boxes
If you hate the communal changing room then the convenience of shopping from home is for you. A clothing subscription will give you more flexibility in your wardrobe whilst allowing you to save money as well as provide access to many brands.
What are the benefits of subscription e-commerce?
- Low Overhead
- Simple Inventory Management
- Easy Signup Process
- Recurring Revenue Stream
In this modern world, where technology truly is the king, shopping online has become part and parcel of the changing way in which most people access and stay abreast of the latest trends.
With subscription e-commerce, customers remain customers for months at a time. As a result, relationships are formed, and businesses have the opportunity to really get to know and understand their customer base.
While subscription boxes may not make sense for every retailer tapping into the psyche of today’s shopper, whether it’s feeling overwhelmed by too many options, or the enjoyment of being surprised, is a best practice that every retailer can embrace.
Knowing your customers and anticipating their needs and preferences with the right products at the right prices is now highly important. Retailers that are able to embrace these concepts will keep pace with consumers, particularly as their expectations for getting it right the first time grow.
If you are unsure of where or how to start producing your Subscription Box then seek the advice of our client services team who can determine the best materials, packing and delivery for your brand and products - contact us.
Subscription Boxes - From Design To Delivery
