Brochures are an effective and cost-efficient way of extending your printed collateral. In contrast to a single page flyer or poster, a folded brochure enables an interactive element for your clients offering a more profound connection.
The structure of a folded brochure enables you to be more creative with your design, achieving an attractive and exciting piece with a variety of content and sizes including powerful text and eye-catching imagery.
We've put together a guide to the most popular types of brochure folds so you can select the right one for your print marketing, ensuring maximum ROI, sales conversions and increase the effectiveness of your company.
Half Fold (Bi-Fold) .jpg?width=300&name=Bi-Fold%20(4-pager).jpg)
A single piece of paper, folded once in half to create a 4-page Brochure.
This is the basic, fail-safe brochure that's well suited to larger amounts of information. The format guides the reader systematically from front to back allowing them to explore the narrative.
Tri-Fold (Roll Fold)
A single piece of paper, roll folded twice with one panel folded on top of the other to create a 6-page Brochure.
The tri-fold divides your flat piece of paper into three equal panels and creates a handy size for presentation and storing.
Gate-Fold 
A single piece of paper divided into one large panel and two smaller half width panels folding inwards to look like a gate.
The gatefold is an impactful Brochure offering a feeling of luxury for your customer experience. A full central panel allows space for bold graphics with 'reveal' panels to add suspense to your design.
Cross Fold
A larger single piece of paper folded multiple times to a smaller size
The cross fold is an effective Brochure using a larger sheet which is folded multiple times to a smaller size. Ideal for large designs which need to be reduced in size for transportation or usage. Make your design vibrant on the outside to encourage users to open and read your message or content matter.
Concertina Fold (Z-Fold).jpg?width=300&name=Tri-Fold%20(Concertina).jpg)
A single piece of paper zig-zag folded to create an accordian effect
Similarily to the Tri-Fold this Brochure divides your flat piece of paper into three equal panels. Your content can be run on separate panels to create an interactive experience or across the entire centrespread to engage the brain for longer.
Conclusion
Brochures are a unique and effective method of providing information on either your company or a single service and the ROI will depend heavily on the design and message portrayed to your audience. Your possibilities are endless allowing you to adapt your design to the style, shape and size of your chosen Brochure.
Contact us - If you would like to work with BKT on your next Brochure, our client services team are here to help with your enquiry.
