The most effective marketing is simple, personal and trustworthy. In 2021, this will be more important than ever as new print marketing trends will emerge. With so much going on digitally, if you’re not careful, your marketing will get lost in the noise.
Wendy Barton
Recent Posts
Print Marketing Trends of 2020
Nov 26, 2020 9:10:36 AM / by Wendy Barton posted in Digital Print, Print, Litho Print, Antibacterial, Direct Mail
Fine Wines & Spirits
Nov 26, 2020 9:07:22 AM / by Wendy Barton posted in Print, Litho Print, Direct Mail, Case Study
Covid-19 'Firebreaker' Update from BKT
Nov 3, 2020 1:06:41 PM / by Wendy Barton posted in Digital Print, Print, Antibacterial, Antimicrobial Print, Direct Mail, Packaging, Fulfillment
Following the recent news in regards to the second lockdown in England to prevent the spread of the Coronavirus, we'd like to let you know how this is affecting BKT and the measures we are undertaking to ensure that both our employees and customers remain safe during this period.
Mrs Hinch's New Winter Collection
Oct 30, 2020 3:54:52 PM / by Wendy Barton posted in Print, Litho Print, Direct Mail, Packaging, Case Study, Fulfillment
trnd is the biggest community for collaborative marketing in Europe. trnd represents a whole new way of making great products and services well known spreading the word about brands we love, to people we know will love them too.
Organise your time & increase revenue
Oct 28, 2020 12:10:09 PM / by Wendy Barton posted in Digital Print, Print, Litho Print, Direct Mail
Most people do not like being disorganised. Organisation takes time, but when you get the hang of it, life becomes much easier. Organise your time, making sure you keep track of all your appointments and commitments.
Why Direct Mail is key for the Charity Sector
Oct 22, 2020 11:00:23 AM / by Wendy Barton posted in Digital Print, Print, Litho Print, Direct Mail, Fulfillment
Charities play an essential role in bringing support and services to those who are most in need. As the sector fights to optimise funds and retain donors, how can charities ensure that their brand can make an impact and invoke action?
Let's get personal!
Sep 30, 2020 11:33:01 AM / by Wendy Barton posted in Digital Print, Print, Litho Print, Packaging
Design and content when combined with the right choice of materials, show you at your best and leave a lasting impression with your customers
Selfridges - The Wonder Room
Sep 30, 2020 10:31:58 AM / by Wendy Barton posted in Print, Litho Print, Direct Mail, Case Study, Fulfillment
Since the grand opening in 2007, The Wonder Room at Selfridges in London has become one of the most sought after shopping destinations in the world for luxury watch brands and precious jewellery, showcasing one-of-a-kind pieces from the world's most desirable brands within it's expansive, neoclassical-style hall.
Oral-B
Aug 31, 2020 1:01:31 PM / by Wendy Barton posted in Print, Litho Print, Packaging, Case Study, Fulfillment
P&G products are trusted in millions of living rooms, kitchens, utility rooms and bathrooms - and have been passed down from generation to generation. Over the course of 181 years, they’ve challenged convention, led innovation and helped to shape culture.
BKT produces and distributes fulfillment campaigns across numerous product ranges of varying sizes and weights.
Does Direct Mail have a place in a Digital World?
Aug 19, 2020 4:55:11 PM / by Wendy Barton posted in Digital Print, Print, Direct Mail
The direct marketing industry - like most industries - has been digitised. We are literally overwhelmed with digital marketing campaigns that bombard us from every angle. Is it digital overload? And is there room for the tangible printed item to be heard in the noise?