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Brown Knight & Truscott Blog

Wendy Barton

Wendy Barton, Marketing Manager at BKT – Brown Knight & Truscott, is a results-oriented leader with 25+ years of experience in driving demand, branding, and thought-leadership strategies for high-growth printing companies.
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Recent Posts

Print Marketing Trends of 2020

Nov 26, 2020 9:10:36 AM / by Wendy Barton posted in Digital Print, Print, Litho Print, Antibacterial, Direct Mail

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The most effective marketing is simple, personal and trustworthy.  In 2021, this will be more important than ever as new print marketing trends will emerge. With so much going on digitally, if you’re not careful, your marketing will get lost in the noise.

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Fine Wines & Spirits

Nov 26, 2020 9:07:22 AM / by Wendy Barton posted in Print, Litho Print, Direct Mail, Case Study

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The Harrods motto is based on 'anything is possible'; and the Harrods marketing team embodies this by combining brilliant customer insight, with the latest trends, working across a team of internal and external partners to deliver world-class integrated marketing campaigns via compelling, consistent and connected messages.

The team is dedicated to providing future and current customers with dynamic and sensational marketing campaigns; their mission to make customers all over the world aware that Harrods is a leader and authority in luxury retail. 

 

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Covid-19 'Firebreaker' Update from BKT

Nov 3, 2020 1:06:41 PM / by Wendy Barton posted in Digital Print, Print, Antibacterial, Antimicrobial Print, Direct Mail, Packaging, Fulfillment

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Following the recent news in regards to the second lockdown in England to prevent the spread of the Coronavirus, we'd like to let you know how this is affecting BKT and the measures we are undertaking to ensure that both our employees and customers remain safe during this period.

 


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Mrs Hinch's New Winter Collection

Oct 30, 2020 3:54:52 PM / by Wendy Barton posted in Print, Litho Print, Direct Mail, Packaging, Case Study, Fulfillment

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trnd is the biggest community for collaborative marketing in Europe.  trnd represents a whole new way of making great products and services well known spreading the word about brands we love, to people we know will love them too.

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Organise your time & increase revenue

Oct 28, 2020 12:10:09 PM / by Wendy Barton posted in Digital Print, Print, Litho Print, Direct Mail

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Most people do not like being disorganised.  Organisation takes time, but when you get the hang of it, life becomes much easier.  Organise your time, making sure you keep track of all your appointments and commitments.

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Why Direct Mail is key for the Charity Sector

Oct 22, 2020 11:00:23 AM / by Wendy Barton posted in Digital Print, Print, Litho Print, Direct Mail, Fulfillment

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Charities play an essential role in bringing support and services to those who are most in need.  As the sector fights to optimise funds and retain donors, how can charities ensure that their brand can make an impact and invoke action?

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Let's get personal!

Sep 30, 2020 11:33:01 AM / by Wendy Barton posted in Digital Print, Print, Litho Print, Packaging

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Design and content when combined with the right choice of materials, show you at your best and leave a lasting impression with your customers

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Selfridges - The Wonder Room

Sep 30, 2020 10:31:58 AM / by Wendy Barton posted in Print, Litho Print, Direct Mail, Case Study, Fulfillment

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Since the grand opening in 2007, The Wonder Room at Selfridges in London has become one of the most sought after shopping destinations in the world for luxury watch brands and precious jewellery, showcasing one-of-a-kind pieces from the world's most desirable brands within it's expansive, neoclassical-style hall.

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Oral-B

Aug 31, 2020 1:01:31 PM / by Wendy Barton posted in Print, Litho Print, Packaging, Case Study, Fulfillment

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P&G products are trusted in millions of living rooms, kitchens, utility rooms and bathrooms - and have been passed down from generation to generation. Over the course of 181 years, they’ve challenged convention, led innovation and helped to shape culture.

BKT produces and distributes fulfillment campaigns across numerous product ranges of varying sizes and weights.

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Does Direct Mail have a place in a Digital World?

Aug 19, 2020 4:55:11 PM / by Wendy Barton posted in Digital Print, Print, Direct Mail

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The direct marketing industry - like most industries - has been digitised.  We are literally overwhelmed with digital marketing campaigns that bombard us from every angle.  Is it digital overload?  And is there room for the tangible printed item to be heard in the noise?

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