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Brown Knight & Truscott Blog

Wendy Barton

Wendy Barton, Marketing Manager at BKT – Brown Knight & Truscott, is a results-oriented leader with 25+ years of experience in driving demand, branding, and thought-leadership strategies for high-growth printing companies.
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Recent Posts

Customers Love Gift Cards

Feb 22, 2021 11:44:06 AM / by Wendy Barton posted in Digital Print, Print, Litho Print

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There are numerous ways to gain your customer’s attention. You can use direct mail, flyers, advertisements or coupons. However, these items may not motivate a customer to make a purchase or use your services. If you use gift cards as part of your marketing strategy, they can become a great way to engage your customer, encourage them to return and increase customer loyalty.

 

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Sustainable Packaging

Feb 22, 2021 11:20:04 AM / by Wendy Barton posted in Digital Print, Print, Litho Print, Packaging, Fulfillment

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Reducing necessary waste and going plastic-free and sustainable with your packaging is an area many companies are embracing as eco-friendly options become more widely available to small businesses.

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2021 The Year of the Ox

Feb 16, 2021 1:04:10 PM / by Wendy Barton posted in Digital Print, Print, Litho Print, Packaging, Case Study, Fulfillment

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The Chinese New Year red envelope is a traditional gift for children during Chinese New Year.  In China, the red envelope is called yasui qian (压岁钱 /yaa-sway chyen/), which means 'suppressing ghosts money'.  Those who receive a red envelope are wished another safe and peaceful year.

 

The custom of giving red envelopes originates in some of the oldest stories of Chinese New Year.  As the legend goes, a demon known as 'Sui' terrorized children while they slept on New Year’s Eve, and parents would try to keep their children awake all night to protect them.

 

Those born in the Year of the Ox are said to be determined, strong and conservative.

 

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Print Marketing & The Healthcare Industry

Jan 25, 2021 12:45:14 PM / by Wendy Barton posted in Print, Litho Print, Antimicrobial Print, Direct Mail

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Over the years, print marketing and advertising prove to be the most reliable and effective ways of reaching out to more prospective customers and clients in the healthcare industry. The well-printed advertising materials can help you connect with a broader audience and showcase your company’s credibility and lots more

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Handwritten Fonts For Your Valentines Cards

Jan 25, 2021 11:57:59 AM / by Wendy Barton posted in Digital Print, Print, Litho Print

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Time to sleep better, longer and deeper

Jan 25, 2021 11:54:48 AM / by Wendy Barton posted in Print, Litho Print, Case Study

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Choosing the right mattress is a bit like choosing the right printer, so when approached to produce a new Brand Book for a high end company like Tempur Sealy International we ensured that everyone would get a good nights sleep from concept to final delivery.

 

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The Virtual Gin Tasting Experience

Jan 5, 2021 11:04:33 AM / by Wendy Barton posted in Print, Litho Print, Packaging, Case Study, Fulfillment

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Rademon Estate Distillery is nestled within the heart of the historic 500-acre estate in Co. Down, founded in 2012 by Fiona and David Boyd-Armstrong. The husband and wife team set out to create a gin with a vision of re-defining what an Irish gin should and could be, while becoming the first gin to be distilled in Northern Ireland.

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VAT Postage Solutions for Charities

Dec 4, 2020 3:37:04 PM / by Wendy Barton posted in Direct Mail, Postage

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We have many years experience supporting a wide number of charities and have an in-depth understanding of the sector and types of communications which are sent out on a daily basis to help support all the initiatives and causes happening.

Charities play an essential role in delivering support and services to those who are most in need.  As the sector fights to optimise funds and retain donors, how can charities ensure that their brand can make an impact and invoke action?

 

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Looking for exceptional bespoke packaging?

Dec 4, 2020 3:36:16 PM / by Wendy Barton posted in Digital Print, Print, Litho Print, Direct Mail, Packaging, Fulfillment

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Custom packaging may be affordable, but it isn't cheap.  A box should delight the customer so it elevates the perceived value of it's contents and the brand, thus increasing customer satisfaction and loyalty.

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Scent-sational Perfume Packaging

Nov 26, 2020 9:13:14 AM / by Wendy Barton posted in Digital Print, Print, Litho Print, Packaging, Fulfillment

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Perfume and fragrances are two of the most important products we use daily.  From young to old, regardless of gender, everyone likes to use the perfume of their choice.

Perfume reflects the personality of the wearer, so it must be chosen wisely.  It is one of the most popular gift items on the market and therefore the packaging plays an important role.

 

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