The 1970's was the decade that saw the beginning of the environmental movement. It was also the year of the first Earth Day celebration and the creation of the Environmental Protection Agency.
Consumers are encouraged to take responsibility to Reduce, Reuse and Recycle, taking into consideration where their packaging ends up, recycled or in landfill.
However, why should the responsibility of being sustainable be just down to the consumer?
Christmas is potentially one of the most profitable and competitive times of the year for many businesses.
Consumers worldwide are looking to spend money on the perfect gift and stocking filler. However, that doesn't mean that we can sit still and assume the customer will come to us. After all, customers want presents that are perfect for them and will compare brands and products before committing to purchase.
Candles are an exceptional example of how packaging and branding can add an immense amount of value to the product.
As online shopping increases many customers will choose their purchase based on the branding and design of the packaging as opposed to the fragrance or scent.
Innovate your packaging to become more cost-effective, and thereby more attractive to retailers and consumers.
Transporting products within their own packages reduces and eliminates repacking, therefore material, weight, shipping and other costs are reduced.
Standing out on the shelves is one thing, but a great packaging design is both eye-catching and cost-effective. Are you sure your packaging design is getting you the best deal with manufacturers?
The experience your customer has when they interact with your business can leave a lasting impression. It can be complex fulfilling the needs of consumers at the best times.
With restrictions now in place in traditional retail environments, there has been a deluge of people turning to online shopping to make their purchases – adding to the pressure omnichannel retailers are facing.
Packaging is a way to market your small business, impress customers and set the tone for your products, services and quality.
If you're just starting up or operating on a tight budget then it's time to get creative.
Packaging is a key part of a good shipping strategy but if you choose the wrong supplies then you’ll pay for it in product damages, wasted materials and more importantly, a loss of business.
However, choose the right materials and you’ll not only protect your products but also save on shipping charges and definitely impress your customers.
For brick-and-mortar businesses, packaging design is crucial, since it’s what will shape a prospective customer’s initial interaction with your product. People who will see and learn about your product for the first time will form their first impression based on how your packaging looks and your packaging design is as essential as the product itself.