The unboxing experience is one of the most important factors in any modern business transaction.
In addition to providing customers with the first glimpse of the product they've been waiting for, it sets the tone for their entire experience with the brand.
Many consumers await the holiday season to seek out new products that will revitalise them and move forwards to the new year with vigour and enthusiasm.
Companies sense this mood and find it an excellent opportunity to launch new brands, this is where the packaging industry benefits from the festive mood of the people.
The 1970's was the decade that saw the beginning of the environmental movement. It was also the year of the first Earth Day celebration and the creation of the Environmental Protection Agency.
Consumers are encouraged to take responsibility to Reduce, Reuse and Recycle, taking into consideration where their packaging ends up, recycled or in landfill.
However, why should the responsibility of being sustainable be just down to the consumer?
Christmas is potentially one of the most profitable and competitive times of the year for many businesses.
Consumers worldwide are looking to spend money on the perfect gift and stocking filler. However, that doesn't mean that we can sit still and assume the customer will come to us. After all, customers want presents that are perfect for them and will compare brands and products before committing to purchase.
Candles are an exceptional example of how packaging and branding can add an immense amount of value to the product.
As online shopping increases many customers will choose their purchase based on the branding and design of the packaging as opposed to the fragrance or scent.
Innovate your packaging to become more cost-effective, and thereby more attractive to retailers and consumers.
Transporting products within their own packages reduces and eliminates repacking, therefore material, weight, shipping and other costs are reduced.
Standing out on the shelves is one thing, but a great packaging design is both eye-catching and cost-effective. Are you sure your packaging design is getting you the best deal with manufacturers?
The experience your customer has when they interact with your business can leave a lasting impression. It can be complex fulfilling the needs of consumers at the best times.
With restrictions now in place in traditional retail environments, there has been a deluge of people turning to online shopping to make their purchases – adding to the pressure omnichannel retailers are facing.
Packaging is a way to market your small business, impress customers and set the tone for your products, services and quality.
If you're just starting up or operating on a tight budget then it's time to get creative.