Choosing the right mattress is a bit like choosing the right printer, so when approached to produce a new Brand Book for a high end company like Tempur Sealy International we ensured that everyone would get a good nights sleep from concept to final delivery.
Challenge
The brief from our client requested a company brand brochure of premium quality with a matt finish.
Result
Our print experts worked with the marketing team to ascertain how and where the brochure was to be used and recommended various options of materials, finishes and binding.
Upon confirmation of final artwork and pagination, our customer chose to include Silk papers throughout with an overall Soft Touch Coater to give a luxury feel to the 4 page Cover and 108 Pages Text.
An overall Soft Touch Lamination on the cover added a tactile and premium finish, and an embossed logo enhances depth and interest.
The finished brochure was thread sewn with a drawn on cover and crisp creasing to the hinges, adding durability and longevity to the final product and distributed across 7 x European countries.
Testimonial
"I'd like to say that working with you (BKT) was really a great pleasure, thank you for that!
I could always count on your advice and immediate response"
Account Executive - Sourcing Operations
One of the first lines on the inside front cover says... 'What makes TEMPUR so special?'
We think this book says everything and more!
Contact us - If you would like to work with BKT on your next print project, our client services team are here to help with your enquiry.
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