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Brown Knight & Truscott Blog

Time to sleep better, longer and deeper

Jan 25, 2021 11:54:48 AM / by Wendy Barton

Tempur

Choosing the right mattress is a bit like choosing the right printer, so when approached to produce a new Brand Book for a high end company like Tempur Sealy International we ensured that everyone would get a good nights sleep from concept to final delivery.

 


 

BKT Logo crop 2 Challenge

The brief from our client requested a company brand brochure of premium quality with a matt finish.

BKT Logo crop 2 ResultTempur

Our print experts worked with the marketing team to ascertain how and where the brochure was to be used and recommended various options of materials, finishes and binding.

Upon confirmation of final artwork and pagination, our customer chose to include Silk papers throughout with an overall Soft Touch Coater to give a luxury feel to the  4 page Cover and 108 Pages Text.

 

Tempur

 

An overall Soft Touch Lamination on the cover added a tactile and premium finish, and an embossed logo enhances depth and interest.

The finished brochure was thread sewn with a drawn on cover and crisp creasing to the hinges, adding durability and longevity to the final product and distributed across 7 x European countries.

 

BKT Logo crop 2 Testimonial

"I'd like to say that working with you (BKT) was really a great pleasure, thank you for that!

I could always count on your advice and immediate response"

Account Executive - Sourcing Operations

 

TempurTempurOne of the first lines on the inside front cover says... 'What makes TEMPUR so special?'   

We think this book says everything and more!

 

Contact us - If you would like to work with BKT on your next print project, our client services team are here to help with your enquiry.

 


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Tags: Print, Litho Print, Case Study

Wendy Barton

Written by Wendy Barton

Wendy Barton, Marketing Manager at BKT – Brown Knight & Truscott, is a results-oriented leader with 25+ years of experience in driving demand, branding, and thought-leadership strategies for high-growth printing companies.