Brown Knight & Truscott Blog

As many businesses have moved online, more and more companies are using email to market their goods and services.  While this can be an effective way to engage with loyal customers, the sheer volume of emails that the average person receives guarantees that many of them will be deleted without ever being opened.

At the same time our email inboxes are overflowing, our physical mailboxes are looking emptier.  That means that a well-designed direct mail piece may attract more attention than an email.  This is particularly true with new customers who aren't familiar with your company and have little reason to open your emails.

Do you want to reach new heights with your bakery or confectionary business?

2020 was a year for the history books, a year when we all remembered just what is important to us and what really matters.

Whilst flowers and chocolates still remain high on gift shoppers lists, consumers are looking for new ways to celebrate this day, and not just with their significant others, but also with family, friends, co-workers, and pets.

Printed cardboard sleeves or belly bands can provide your packaging with increased flexibility, whilst capturing consumer attention and driving sales too.

Over the past 12 months you have probably come into contact with some form of ecommerce packaging.

You may have received an order from an online shop in the last week, or highly likely that you have received a delivery on the same day as you are reading this.

Never underestimate the power of saying Thank You with a simple card.  Remembering your customers and thanking them for their valued business is a great way to reinvigorate your client base over the Christmas period.

Christmas printing is the personal touch which helps foster good customer relationships and can be a constant reminder of your products and services that keeps them coming back to you time and again.

One of the biggest transformations in 2019 was a state-of-the-art technology department on the Fifth floor of Harrods complete with areas for experiential masterclasses and now entitles the company to the distinction of having one of the largest electronics departments in the UK.

The 11-room 30,000 sq-ft space connects five dedicated zones for vision, computing, audio, imaging and connectivity.

Over 90% of consumers now prefer to receive their online shopping deliveries to their residential address and this is probably no surprise.

Living through a pandemic people have been spending more time at home than ever before in our history.

Intrigue, anticipation, elation, excitement and surprise are all part of the thrill of getting a subscription box delivered to your door.  The arrival of a subscription box is a special occasion, just like receiving and unwrapping gifts on your birthday.

Brands are increasingly relying on the subscription box model to ensure regular sales while keeping Customer Acquisition Costs (CACs) in check.