Printed cardboard sleeves or belly bands can provide your packaging with increased flexibility, whilst capturing consumer attention and driving sales too.
Over the past 12 months you have probably come into contact with some form of ecommerce packaging.
You may have received an order from an online shop in the last week, or highly likely that you have received a delivery on the same day as you are reading this.
Never underestimate the power of saying Thank You with a simple card. Remembering your customers and thanking them for their valued business is a great way to reinvigorate your client base over the Christmas period.
Christmas printing is the personal touch which helps foster good customer relationships and can be a constant reminder of your products and services that keeps them coming back to you time and again.
One of the biggest transformations in 2019 was a state-of-the-art technology department on the Fifth floor of Harrods complete with areas for experiential masterclasses and now entitles the company to the distinction of having one of the largest electronics departments in the UK.
The 11-room 30,000 sq-ft space connects five dedicated zones for vision, computing, audio, imaging and connectivity.
Over 90% of consumers now prefer to receive their online shopping deliveries to their residential address and this is probably no surprise.
Living through a pandemic people have been spending more time at home than ever before in our history.
Intrigue, anticipation, elation, excitement and surprise are all part of the thrill of getting a subscription box delivered to your door. The arrival of a subscription box is a special occasion, just like receiving and unwrapping gifts on your birthday.
Brands are increasingly relying on the subscription box model to ensure regular sales while keeping Customer Acquisition Costs (CACs) in check.
All around the world people get enthusiastic when brands like Apple, Nike, Samsung or Louis Vuitton release a new product and many of these customers get excited before they know what the product is about. Their anticipation originates from their loyalty to the brand.
It's not only that these brands have built a strong name for themselves, they've also learnt how to present their products in captivating and unrivalled ways. Product and packaging design can have a huge impact on the experience a customer has with your brand.
Social media has quickly risen to become the number one source to communicate with our friends, family, and colleagues. The extensiveness of social media in our daily lives has ascended exponentially since 2004. As of 2021, there are approximately 3.78 billion global social media users; that is about half of the world’s population!
How you 'wrap-up' your products will determine whether the product will attract the attention of the right consumer and also influences their desire to purchase.
So if you are preparing for new packaging design or redesign, a very important process awaits you and the foundation of that process is the design brief.