Printed cardboard sleeves or belly bands can provide your packaging with increased flexibility, whilst capturing consumer attention and driving sales too.
Over the past 12 months you have probably come into contact with some form of ecommerce packaging.
You may have received an order from an online shop in the last week, or highly likely that you have received a delivery on the same day as you are reading this.
Brands need to explore new packaging strategies in the era of online delivery to keep consumers returning. Luxury package design offers a way to establish identity and create personalised consumer experiences.
But shouldn't brands do more to give online shoppers more compelling and on brand package design experiences that appear on the consumer's doorstep?
Never underestimate the power of saying Thank You with a simple card. Remembering your customers and thanking them for their valued business is a great way to reinvigorate your client base over the Christmas period.
Christmas printing is the personal touch which helps foster good customer relationships and can be a constant reminder of your products and services that keeps them coming back to you time and again.
One of the biggest transformations in 2019 was a state-of-the-art technology department on the Fifth floor of Harrods complete with areas for experiential masterclasses and now entitles the company to the distinction of having one of the largest electronics departments in the UK.
The 11-room 30,000 sq-ft space connects five dedicated zones for vision, computing, audio, imaging and connectivity.
SoPost provides state-of-the-art online product sampling campaigns for leading beauty and CPG brands, with a focus on consumer product-relevance, data and analytics.
Over 90% of consumers now prefer to receive their online shopping deliveries to their residential address and this is probably no surprise.
Living through a pandemic people have been spending more time at home than ever before in our history.
Intrigue, anticipation, elation, excitement and surprise are all part of the thrill of getting a subscription box delivered to your door. The arrival of a subscription box is a special occasion, just like receiving and unwrapping gifts on your birthday.
Brands are increasingly relying on the subscription box model to ensure regular sales while keeping Customer Acquisition Costs (CACs) in check.
It has been accepted that insightful, personalised packaging resonates with your consumers.
It's effectiveness leads to great success whilst managing to sway your customers with its appearance, alongside satisfying your customer service, experience and product value needs.