2020 was a year for the history books, a year when we all remembered just what is important to us and what really matters.
Whilst flowers and chocolates still remain high on gift shoppers lists, consumers are looking for new ways to celebrate this day, and not just with their significant others, but also with family, friends, co-workers, and pets.
Most offices across the country have a stock of padded envelopes in their stationery cupboard, as do many homes. These envelopes are made from paper and plastic bubble wrap usually and are ideal for posting anything that needs a bit of extra protection as it makes its way through the postal system.
As online shopping has increased in popularity, so has the use of these packages. However, once a padded envelope has been used, what happens to it? Can it be recycled?
Printed cardboard sleeves or belly bands can provide your packaging with increased flexibility, whilst capturing consumer attention and driving sales too.
Over the past 12 months you have probably come into contact with some form of ecommerce packaging.
You may have received an order from an online shop in the last week, or highly likely that you have received a delivery on the same day as you are reading this.
Brands need to explore new packaging strategies in the era of online delivery to keep consumers returning. Luxury package design offers a way to establish identity and create personalised consumer experiences.
But shouldn't brands do more to give online shoppers more compelling and on brand package design experiences that appear on the consumer's doorstep?
Never underestimate the power of saying Thank You with a simple card. Remembering your customers and thanking them for their valued business is a great way to reinvigorate your client base over the Christmas period.
Christmas printing is the personal touch which helps foster good customer relationships and can be a constant reminder of your products and services that keeps them coming back to you time and again.
One of the biggest transformations in 2019 was a state-of-the-art technology department on the Fifth floor of Harrods complete with areas for experiential masterclasses and now entitles the company to the distinction of having one of the largest electronics departments in the UK.
The 11-room 30,000 sq-ft space connects five dedicated zones for vision, computing, audio, imaging and connectivity.
SoPost provides state-of-the-art online product sampling campaigns for leading beauty and CPG brands, with a focus on consumer product-relevance, data and analytics.
