For brick-and-mortar businesses, packaging design is crucial, since it’s what will shape a prospective customer’s initial interaction with your product. People who will see and learn about your product for the first time will form their first impression based on how your packaging looks and your packaging design is as essential as the product itself.
Taking into consideration the worsening plastic pollution across the globe, retailers are switching to environmentally friendly packaging solutions.
Consumers are increasingly favouring products with packaging that has a minimal impact on the environment, pushing both manufacturers and designers across the globe to 'Go Green'.
If you're a small-medium size business looking for custom packaging with a smaller budget than your competitors, you are not confined to paying premium prices.
Folding carton offers an array of structural design options as well as printing and finishing capabilities.
Even before the global pandemic, subscription boxes were already on the rise, enticing people with the ease and variety they offer, with minimal effort required from customers. Since social distancing measures were put in place and many retailers closed their physical stores, subscription deliveries have skyrocketed even further.
Corrugated carton can withstand long shipping times making it top of the list when it comes to packaging solutions.
Image Credit: Look Fantastic
Many brands and products are created specifically for the luxury market, targeting clients and customers with the money to splash out on ritzy, upscale, niche goods. These products often require the protection and marketing potential of premium or luxury packaging.
But what is premium packaging, and what makes it different from any other sort of packaging?
Direct mail is one of the traditional marketing efforts that still provides businesses with a certain level of success.
A business creates a mailer, chooses a geographical area to target, and then mails out the marketing materials.
Requesting a prototype of your packaging plays a vital part in the success of your products and brand.
Whilst your initial packaging design may seem perfect on paper, your physical packaging may not meet your final expectations.
As many businesses have moved online, more and more companies are using email to market their goods and services. While this can be an effective way to engage with loyal customers, the sheer volume of emails that the average person receives guarantees that many of them will be deleted without ever being opened.
At the same time our email inboxes are overflowing, our physical mailboxes are looking emptier. That means that a well-designed direct mail piece may attract more attention than an email. This is particularly true with new customers who aren't familiar with your company and have little reason to open your emails.
