Over 90% of consumers now prefer to receive their online shopping deliveries to their residential address and this is probably no surprise.
Living through a pandemic people have been spending more time at home than ever before in our history.
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Intrigue, anticipation, elation, excitement and surprise are all part of the thrill of getting a subscription box delivered to your door. The arrival of a subscription box is a special occasion, just like receiving and unwrapping gifts on your birthday.
Brands are increasingly relying on the subscription box model to ensure regular sales while keeping Customer Acquisition Costs (CACs) in check.
It has been accepted that insightful, personalised packaging resonates with your consumers.
It's effectiveness leads to great success whilst managing to sway your customers with its appearance, alongside satisfying your customer service, experience and product value needs.
All around the world people get enthusiastic when brands like Apple, Nike, Samsung or Louis Vuitton release a new product and many of these customers get excited before they know what the product is about. Their anticipation originates from their loyalty to the brand.
It's not only that these brands have built a strong name for themselves, they've also learnt how to present their products in captivating and unrivalled ways. Product and packaging design can have a huge impact on the experience a customer has with your brand.
Since Lenor appeared on the scene in 1963 in Germany, the brand has remained consistently innovative and dedicated to providing the best possible softness and freshness for your clothes.
Throughout the 20th century, the brand has successfully expanded its footprint, bringing the best out of clothes & fabrics, to delight consumers all around the world.
Social media has quickly risen to become the number one source to communicate with our friends, family, and colleagues. The extensiveness of social media in our daily lives has ascended exponentially since 2004. As of 2021, there are approximately 3.78 billion global social media users; that is about half of the world’s population!
How you 'wrap-up' your products will determine whether the product will attract the attention of the right consumer and also influences their desire to purchase.
So if you are preparing for new packaging design or redesign, a very important process awaits you and the foundation of that process is the design brief.
Create your natural-looking glowing skin look with multi-award winning LUMINOUS SILK foundation, an oil-free fluid with exclusive Micro-fil™ technology which helps to sculpt and brighten the skin, improving texture and blurring imperfections.
There has been considerable volatility in the paper and packaging industry over the last 12 months and this has affected the pricing and availability of most products.
Due to several factors, raw material prices are increasing globally. Ultimately, this means the unit cost of many products are increasing, including print and packaging. Whilst it might seem like your costs have to go up, you can attempt to mitigate the current pressures.
