Image Credit: Look Fantastic
Many brands and products are created specifically for the luxury market, targeting clients and customers with the money to splash out on ritzy, upscale, niche goods. These products often require the protection and marketing potential of premium or luxury packaging.
But what is premium packaging, and what makes it different from any other sort of packaging?
Direct mail is one of the traditional marketing efforts that still provides businesses with a certain level of success.
A business creates a mailer, chooses a geographical area to target, and then mails out the marketing materials.
Requesting a prototype of your packaging plays a vital part in the success of your products and brand.
Whilst your initial packaging design may seem perfect on paper, your physical packaging may not meet your final expectations.
As many businesses have moved online, more and more companies are using email to market their goods and services. While this can be an effective way to engage with loyal customers, the sheer volume of emails that the average person receives guarantees that many of them will be deleted without ever being opened.
At the same time our email inboxes are overflowing, our physical mailboxes are looking emptier. That means that a well-designed direct mail piece may attract more attention than an email. This is particularly true with new customers who aren't familiar with your company and have little reason to open your emails.
2020 was a year for the history books, a year when we all remembered just what is important to us and what really matters.
Whilst flowers and chocolates still remain high on gift shoppers lists, consumers are looking for new ways to celebrate this day, and not just with their significant others, but also with family, friends, co-workers, and pets.
Most offices across the country have a stock of padded envelopes in their stationery cupboard, as do many homes. These envelopes are made from paper and plastic bubble wrap usually and are ideal for posting anything that needs a bit of extra protection as it makes its way through the postal system.
As online shopping has increased in popularity, so has the use of these packages. However, once a padded envelope has been used, what happens to it? Can it be recycled?
Printed cardboard sleeves or belly bands can provide your packaging with increased flexibility, whilst capturing consumer attention and driving sales too.
Over the past 12 months you have probably come into contact with some form of ecommerce packaging.
You may have received an order from an online shop in the last week, or highly likely that you have received a delivery on the same day as you are reading this.
