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Brown Knight & Truscott Blog

Self Mailers explained ...

Apr 29, 2021 4:25:40 PM / by Wendy Barton posted in Digital Print, Print, Litho Print, Direct Mail

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Do you ever feel like you need to ditch the envelope entirely?  Maybe your campaign demands to be seen right out of the mailbox.  When you’re looking to design a direct mail campaign that functions out-of-the-box, a self mailer is one of the most effective options.


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Powerful Doordrop Marketing

Mar 16, 2021 11:30:07 AM / by Wendy Barton posted in Digital Print, Print, Litho Print, Direct Mail

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People are bombarded by advertising everywhere they look, from billboards, posters, television, e-mails, online ads and lots more.  We live in an advertising bubble!.

However with a tangible door drop people have the choice of throwing it or keeping it, and you want them to do the latter - remember when you stop your advertising, your customers don't see you.

 

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Are Business Cards Dead or Alive?

Mar 16, 2021 11:29:52 AM / by Wendy Barton posted in Digital Print, Print, Litho Print

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Now that in personal meetings are back on, it’s time to dust off your business cards and make sure your takeout collateral is up to date.

It’s important to have a variety of printed options at your disposal to make you truly memorable – this shows your commitment to your business and the products and services you’re promoting.

Design and content when combined with the right choice of materials, show you at your best and leave a lasting impression with your customers.

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Fresh! As If Dried Outside

Mar 16, 2021 11:29:33 AM / by Wendy Barton posted in Digital Print, Print, Litho Print, Packaging, Case Study, Fulfillment

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There’s nothing quite like the freshness of line-dried laundry, is there? Unfortunately, we in the UK are no strangers to rainy days, and we’re often left with no option but to dry our laundry indoors. 

Prepare to be blown away with new Lenor Outdoorable, bringing the freshness of your laundry to the next level – laundry as fresh as if dried outside, even when you dry inside!

 

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Customers Love Gift Cards

Feb 22, 2021 11:44:06 AM / by Wendy Barton posted in Digital Print, Print, Litho Print

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There are numerous ways to gain your customer’s attention. You can use direct mail, flyers, advertisements or coupons. However, these items may not motivate a customer to make a purchase or use your services. If you use gift cards as part of your marketing strategy, they can become a great way to engage your customer, encourage them to return and increase customer loyalty.

 

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Sustainable Packaging

Feb 22, 2021 11:20:04 AM / by Wendy Barton posted in Digital Print, Print, Litho Print, Packaging, Fulfillment

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Reducing necessary waste and going plastic-free and sustainable with your packaging is an area many companies are embracing as eco-friendly options become more widely available to small businesses.

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2021 The Year of the Ox

Feb 16, 2021 1:04:10 PM / by Wendy Barton posted in Digital Print, Print, Litho Print, Packaging, Case Study, Fulfillment

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The Chinese New Year red envelope is a traditional gift for children during Chinese New Year.  In China, the red envelope is called yasui qian (压岁钱 /yaa-sway chyen/), which means 'suppressing ghosts money'.  Those who receive a red envelope are wished another safe and peaceful year.

 

The custom of giving red envelopes originates in some of the oldest stories of Chinese New Year.  As the legend goes, a demon known as 'Sui' terrorized children while they slept on New Year’s Eve, and parents would try to keep their children awake all night to protect them.

 

Those born in the Year of the Ox are said to be determined, strong and conservative.

 

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Print Marketing & The Healthcare Industry

Jan 25, 2021 12:45:14 PM / by Wendy Barton posted in Print, Litho Print, Antimicrobial Print, Direct Mail

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Over the years, print marketing and advertising prove to be the most reliable and effective ways of reaching out to more prospective customers and clients in the healthcare industry. The well-printed advertising materials can help you connect with a broader audience and showcase your company’s credibility and lots more

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Handwritten Fonts For Your Valentines Cards

Jan 25, 2021 11:57:59 AM / by Wendy Barton posted in Digital Print, Print, Litho Print

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Time to sleep better, longer and deeper

Jan 25, 2021 11:54:48 AM / by Wendy Barton posted in Print, Litho Print, Case Study

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Choosing the right mattress is a bit like choosing the right printer, so when approached to produce a new Brand Book for a high end company like Tempur Sealy International we ensured that everyone would get a good nights sleep from concept to final delivery.

 

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