Brown Knight & Truscott Blog

All around the world people get enthusiastic when brands like Apple, Nike, Samsung or Louis Vuitton release a new product and many of these customers get excited before they know what the product is about.  Their anticipation originates from their loyalty to the brand.

It's not only that these brands have built a strong name for themselves, they've also learnt how to present their products in captivating and unrivalled ways.  Product and packaging design can have a huge impact on the experience a customer has with your brand.

Social media has quickly risen to become the number one source to communicate with our friends, family, and colleagues.  The extensiveness of social media in our daily lives has ascended exponentially since 2004.  As of 2021, there are approximately 3.78 billion global social media users; that is about half of the world’s population! 

How you 'wrap-up' your products will determine whether the product will attract the attention of the right consumer and also influences their desire to purchase.

So if you are preparing for new packaging design or redesign, a very important process awaits you and the foundation of that process is the design brief.

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Anything can fit in a box - that's what most people think about packaging but drinks packaging does not have to be boring.  So why not make a bottle more than just a bottle?.

Bring some life to your offline business with effective brochure design.  We understand how appealing the world of digital marketing can be - it's cheap, cheerful and quick to implement.  However, online media is saturated and easily forgotten.  Adding an effective brochure design to your marketing plan can improve brand awareness and increase your business offering.

Do you ever feel like you need to ditch the envelope entirely?  Maybe your campaign demands to be seen right out of the mailbox.  When you’re looking to design a direct mail campaign that functions out-of-the-box, a self mailer is one of the most effective options.