People are bombarded by advertising everywhere they look, from billboards, posters, television, e-mails, online ads and lots more. We live in an advertising bubble!.
However with a tangible door drop people have the choice of throwing it or keeping it, and you want them to do the latter - remember when you stop your advertising, your customers don't see you.
Now that in personal meetings are back on, it’s time to dust off your business cards and make sure your takeout collateral is up to date.
It’s important to have a variety of printed options at your disposal to make you truly memorable – this shows your commitment to your business and the products and services you’re promoting.
Design and content when combined with the right choice of materials, show you at your best and leave a lasting impression with your customers.
There’s nothing quite like the freshness of line-dried laundry, is there? Unfortunately, we in the UK are no strangers to rainy days, and we’re often left with no option but to dry our laundry indoors.
Prepare to be blown away with new Lenor Outdoorable, bringing the freshness of your laundry to the next level – laundry as fresh as if dried outside, even when you dry inside!
There are numerous ways to gain your customer’s attention. You can use direct mail, flyers, advertisements or coupons. However, these items may not motivate a customer to make a purchase or use your services. If you use gift cards as part of your marketing strategy, they can become a great way to engage your customer, encourage them to return and increase customer loyalty.
Reducing necessary waste and going plastic-free and sustainable with your packaging is an area many companies are embracing as eco-friendly options become more widely available to small businesses.
The Chinese New Year red envelope is a traditional gift for children during Chinese New Year. In China, the red envelope is called yasui qian (压岁钱 /yaa-sway chyen/), which means 'suppressing ghosts money'. Those who receive a red envelope are wished another safe and peaceful year.
The custom of giving red envelopes originates in some of the oldest stories of Chinese New Year. As the legend goes, a demon known as 'Sui' terrorized children while they slept on New Year’s Eve, and parents would try to keep their children awake all night to protect them.
Those born in the Year of the Ox are said to be determined, strong and conservative.
Custom packaging may be affordable, but it isn't cheap. A box should delight the customer so it elevates the perceived value of it's contents and the brand, thus increasing customer satisfaction and loyalty.
Perfume and fragrances are two of the most important products we use daily. From young to old, regardless of gender, everyone likes to use the perfume of their choice.
Perfume reflects the personality of the wearer, so it must be chosen wisely. It is one of the most popular gift items on the market and therefore the packaging plays an important role.
The most effective marketing is simple, personal and trustworthy. In 2021, this will be more important than ever as new print marketing trends will emerge. With so much going on digitally, if you’re not careful, your marketing will get lost in the noise.
