There are numerous ways to gain your customer’s attention. You can use direct mail, flyers, advertisements or coupons. However, these items may not motivate a customer to make a purchase or use your services. If you use gift cards as part of your marketing strategy, they can become a great way to engage your customer, encourage them to return and increase customer loyalty.
Reducing necessary waste and going plastic-free and sustainable with your packaging is an area many companies are embracing as eco-friendly options become more widely available to small businesses.
The Chinese New Year red envelope is a traditional gift for children during Chinese New Year. In China, the red envelope is called yasui qian (压岁钱 /yaa-sway chyen/), which means 'suppressing ghosts money'. Those who receive a red envelope are wished another safe and peaceful year.
The custom of giving red envelopes originates in some of the oldest stories of Chinese New Year. As the legend goes, a demon known as 'Sui' terrorized children while they slept on New Year’s Eve, and parents would try to keep their children awake all night to protect them.
Those born in the Year of the Ox are said to be determined, strong and conservative.
Custom packaging may be affordable, but it isn't cheap. A box should delight the customer so it elevates the perceived value of it's contents and the brand, thus increasing customer satisfaction and loyalty.
Perfume and fragrances are two of the most important products we use daily. From young to old, regardless of gender, everyone likes to use the perfume of their choice.
Perfume reflects the personality of the wearer, so it must be chosen wisely. It is one of the most popular gift items on the market and therefore the packaging plays an important role.
The most effective marketing is simple, personal and trustworthy. In 2021, this will be more important than ever as new print marketing trends will emerge. With so much going on digitally, if you’re not careful, your marketing will get lost in the noise.
Following the recent news in regards to the second lockdown in England to prevent the spread of the Coronavirus, we'd like to let you know how this is affecting BKT and the measures we are undertaking to ensure that both our employees and customers remain safe during this period.
Most people do not like being disorganised. Organisation takes time, but when you get the hang of it, life becomes much easier. Organise your time, making sure you keep track of all your appointments and commitments.
Charities play an essential role in bringing support and services to those who are most in need. As the sector fights to optimise funds and retain donors, how can charities ensure that their brand can make an impact and invoke action?
