Packaging is a key part of a good shipping strategy but if you choose the wrong supplies then you’ll pay for it in product damages, wasted materials and more importantly, a loss of business.
However, choose the right materials and you’ll not only protect your products but also save on shipping charges and definitely impress your customers.
For brick-and-mortar businesses, packaging design is crucial, since it’s what will shape a prospective customer’s initial interaction with your product. People who will see and learn about your product for the first time will form their first impression based on how your packaging looks and your packaging design is as essential as the product itself.
Taking into consideration the worsening plastic pollution across the globe, retailers are switching to environmentally friendly packaging solutions.
Consumers are increasingly favouring products with packaging that has a minimal impact on the environment, pushing both manufacturers and designers across the globe to 'Go Green'.
If you're a small-medium size business looking for custom packaging with a smaller budget than your competitors, you are not confined to paying premium prices.
Folding carton offers an array of structural design options as well as printing and finishing capabilities.
Even before the global pandemic, subscription boxes were already on the rise, enticing people with the ease and variety they offer, with minimal effort required from customers. Since social distancing measures were put in place and many retailers closed their physical stores, subscription deliveries have skyrocketed even further.
Corrugated carton can withstand long shipping times making it top of the list when it comes to packaging solutions.
Requesting a prototype of your packaging plays a vital part in the success of your products and brand.
Whilst your initial packaging design may seem perfect on paper, your physical packaging may not meet your final expectations.
As many businesses have moved online, more and more companies are using email to market their goods and services. While this can be an effective way to engage with loyal customers, the sheer volume of emails that the average person receives guarantees that many of them will be deleted without ever being opened.
At the same time our email inboxes are overflowing, our physical mailboxes are looking emptier. That means that a well-designed direct mail piece may attract more attention than an email. This is particularly true with new customers who aren't familiar with your company and have little reason to open your emails.
2020 was a year for the history books, a year when we all remembered just what is important to us and what really matters.
Whilst flowers and chocolates still remain high on gift shoppers lists, consumers are looking for new ways to celebrate this day, and not just with their significant others, but also with family, friends, co-workers, and pets.
Most offices across the country have a stock of padded envelopes in their stationery cupboard, as do many homes. These envelopes are made from paper and plastic bubble wrap usually and are ideal for posting anything that needs a bit of extra protection as it makes its way through the postal system.
As online shopping has increased in popularity, so has the use of these packages. However, once a padded envelope has been used, what happens to it? Can it be recycled?