Most offices across the country have a stock of padded envelopes in their stationery cupboard, as do many homes. These envelopes are made from paper and plastic bubble wrap usually and are ideal for posting anything that needs a bit of extra protection as it makes its way through the postal system.
As online shopping has increased in popularity, so has the use of these packages. However, once a padded envelope has been used, what happens to it? Can it be recycled?
Printed cardboard sleeves or belly bands can provide your packaging with increased flexibility, whilst capturing consumer attention and driving sales too.
Over the past 12 months you have probably come into contact with some form of ecommerce packaging.
You may have received an order from an online shop in the last week, or highly likely that you have received a delivery on the same day as you are reading this.
Brands need to explore new packaging strategies in the era of online delivery to keep consumers returning. Luxury package design offers a way to establish identity and create personalised consumer experiences.
But shouldn't brands do more to give online shoppers more compelling and on brand package design experiences that appear on the consumer's doorstep?
SoPost provides state-of-the-art online product sampling campaigns for leading beauty and CPG brands, with a focus on consumer product-relevance, data and analytics.
Over 90% of consumers now prefer to receive their online shopping deliveries to their residential address and this is probably no surprise.
Living through a pandemic people have been spending more time at home than ever before in our history.
Intrigue, anticipation, elation, excitement and surprise are all part of the thrill of getting a subscription box delivered to your door. The arrival of a subscription box is a special occasion, just like receiving and unwrapping gifts on your birthday.
Brands are increasingly relying on the subscription box model to ensure regular sales while keeping Customer Acquisition Costs (CACs) in check.
It has been accepted that insightful, personalised packaging resonates with your consumers.
It's effectiveness leads to great success whilst managing to sway your customers with its appearance, alongside satisfying your customer service, experience and product value needs.
All around the world people get enthusiastic when brands like Apple, Nike, Samsung or Louis Vuitton release a new product and many of these customers get excited before they know what the product is about. Their anticipation originates from their loyalty to the brand.
It's not only that these brands have built a strong name for themselves, they've also learnt how to present their products in captivating and unrivalled ways. Product and packaging design can have a huge impact on the experience a customer has with your brand.
