Over the past 12 months you have probably come into contact with some form of ecommerce packaging.
You may have received an order from an online shop in the last week, or highly likely that you have received a delivery on the same day as you are reading this.
Brands need to explore new packaging strategies in the era of online delivery to keep consumers returning. Luxury package design offers a way to establish identity and create personalised consumer experiences.
But shouldn't brands do more to give online shoppers more compelling and on brand package design experiences that appear on the consumer's doorstep?
SoPost provides state-of-the-art online product sampling campaigns for leading beauty and CPG brands, with a focus on consumer product-relevance, data and analytics.
Over 90% of consumers now prefer to receive their online shopping deliveries to their residential address and this is probably no surprise.
Living through a pandemic people have been spending more time at home than ever before in our history.
Intrigue, anticipation, elation, excitement and surprise are all part of the thrill of getting a subscription box delivered to your door. The arrival of a subscription box is a special occasion, just like receiving and unwrapping gifts on your birthday.
Brands are increasingly relying on the subscription box model to ensure regular sales while keeping Customer Acquisition Costs (CACs) in check.
It has been accepted that insightful, personalised packaging resonates with your consumers.
It's effectiveness leads to great success whilst managing to sway your customers with its appearance, alongside satisfying your customer service, experience and product value needs.
All around the world people get enthusiastic when brands like Apple, Nike, Samsung or Louis Vuitton release a new product and many of these customers get excited before they know what the product is about. Their anticipation originates from their loyalty to the brand.
It's not only that these brands have built a strong name for themselves, they've also learnt how to present their products in captivating and unrivalled ways. Product and packaging design can have a huge impact on the experience a customer has with your brand.
Since Lenor appeared on the scene in 1963 in Germany, the brand has remained consistently innovative and dedicated to providing the best possible softness and freshness for your clothes.
Throughout the 20th century, the brand has successfully expanded its footprint, bringing the best out of clothes & fabrics, to delight consumers all around the world.
Social media has quickly risen to become the number one source to communicate with our friends, family, and colleagues. The extensiveness of social media in our daily lives has ascended exponentially since 2004. As of 2021, there are approximately 3.78 billion global social media users; that is about half of the world’s population!