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Brown Knight & Truscott Blog

Perfect Packaging Design

Jul 27, 2021 10:05:30 AM / by Wendy Barton posted in Digital Print, Print, Litho Print, Packaging, Fulfillment

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How you 'wrap-up' your products will determine whether the product will attract the attention of the right consumer and also influences their desire to purchase.

So if you are preparing for new packaging design or redesign, a very important process awaits you and the foundation of that process is the design brief.


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Create Your Natural Look

Jul 27, 2021 10:05:13 AM / by Wendy Barton posted in Digital Print, Print, Litho Print, Direct Mail, Packaging, Case Study, Fulfillment

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Create your natural-looking glowing skin look with multi-award winning LUMINOUS SILK foundation, an oil-free fluid with exclusive Micro-fil™ technology which helps to sculpt and brighten the skin, improving texture and blurring imperfections.

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Controlling packaging costs when raw material prices are increasing

Jul 5, 2021 2:11:53 PM / by Wendy Barton posted in Litho Print, Packaging, Postage

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There has been considerable volatility in the paper and packaging industry over the last 12 months and this has affected the pricing and availability of most products.

Due to several factors, raw material prices are increasing globally.  Ultimately, this means the unit cost of many products are increasing, including print and packaging.  Whilst it might seem like your costs have to go up, you can attempt to mitigate the current pressures. 

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Let's shake, wriggle and roll

Jun 1, 2021 11:05:41 AM / by Wendy Barton posted in Print, Litho Print, Packaging, Case Study, Fulfillment

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Sustainable Packaging Developments for 2021

Apr 29, 2021 4:26:49 PM / by Wendy Barton posted in Digital Print, Print, Litho Print, Packaging, Fulfillment

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Fresh! As If Dried Outside

Mar 16, 2021 11:29:33 AM / by Wendy Barton posted in Digital Print, Print, Litho Print, Packaging, Case Study, Fulfillment

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There’s nothing quite like the freshness of line-dried laundry, is there? Unfortunately, we in the UK are no strangers to rainy days, and we’re often left with no option but to dry our laundry indoors. 

Prepare to be blown away with new Lenor Outdoorable, bringing the freshness of your laundry to the next level – laundry as fresh as if dried outside, even when you dry inside!

 

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Sustainable Packaging

Feb 22, 2021 11:20:04 AM / by Wendy Barton posted in Digital Print, Print, Litho Print, Packaging, Fulfillment

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Reducing necessary waste and going plastic-free and sustainable with your packaging is an area many companies are embracing as eco-friendly options become more widely available to small businesses.

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2021 The Year of the Ox

Feb 16, 2021 1:04:10 PM / by Wendy Barton posted in Digital Print, Print, Litho Print, Packaging, Case Study, Fulfillment

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The Chinese New Year red envelope is a traditional gift for children during Chinese New Year.  In China, the red envelope is called yasui qian (压岁钱 /yaa-sway chyen/), which means 'suppressing ghosts money'.  Those who receive a red envelope are wished another safe and peaceful year.

 

The custom of giving red envelopes originates in some of the oldest stories of Chinese New Year.  As the legend goes, a demon known as 'Sui' terrorized children while they slept on New Year’s Eve, and parents would try to keep their children awake all night to protect them.

 

Those born in the Year of the Ox are said to be determined, strong and conservative.

 

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The Virtual Gin Tasting Experience

Jan 5, 2021 11:04:33 AM / by Wendy Barton posted in Print, Litho Print, Packaging, Case Study, Fulfillment

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Rademon Estate Distillery is nestled within the heart of the historic 500-acre estate in Co. Down, founded in 2012 by Fiona and David Boyd-Armstrong. The husband and wife team set out to create a gin with a vision of re-defining what an Irish gin should and could be, while becoming the first gin to be distilled in Northern Ireland.

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Looking for exceptional bespoke packaging?

Dec 4, 2020 3:36:16 PM / by Wendy Barton posted in Digital Print, Print, Litho Print, Direct Mail, Packaging, Fulfillment

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Custom packaging may be affordable, but it isn't cheap.  A box should delight the customer so it elevates the perceived value of it's contents and the brand, thus increasing customer satisfaction and loyalty.

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